PPC
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between...
PPC
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. by George Nguyen
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PPC
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between...
PPC
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling...
PPC
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling...
PPC
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing...
PPC
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing...
Content
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead...
Content
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead...
PPC
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life...
PPC
Level-up your PPC forecasting with free modeling tools for Excel
Use these tools to quantify unknowns and real-life...
Google Ads
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the...
Google Ads
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the...
SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
SEO
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
SEO
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
Local
New lawsuit targets Google over location data
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google...
Local
New lawsuit targets Google over location data
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google...
Content
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives...
Content
Why marketing automation is crucial to your success
Learn how it makes your campaigns more effective and drives...
Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this...
Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this...
SEO
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC...
SEO
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC...
PPC
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been...
PPC
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been...
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
SEO
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
SEO
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
SEO
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
SEO
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...