Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
Google search quality guidelines update emphasizes users of diverse backgrounds Evaluators are reminded not to base ratings on personal viewpoints. by George Nguyen
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays....
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays....
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million....
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million....
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
SEL 20191212
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SEL 20191212
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3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not...
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not...
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories....
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories....
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson...
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson...
How To Win A Search Engine Land Award: 9 Questions With A Judge
What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to...
How To Win A Search Engine Land Award: 9 Questions With A Judge
What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to...
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry...
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
SEL 20191211
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SEL 20191211
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Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google....
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google....
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found....
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....