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Google’s slumping ad revenue growth took a turn upward last quarter. Parent company Alphabet reported Google advertising revenues increased by 22% year over year to $32.6 billion. Ad revenue from Google’s own properties (Search, Maps, Gmail, YouTube, Play Store, Shopping) grew by 24% year over year to $27.3 billion. Click volume is not growing as fast as it had been in 2018, and while overall CPC growth is still in negative territory, it was off by 11% last quarter compared to minus 26% in the second quarter of 2018. 

CFO Ruth Porat noted YouTube CPCs, which Google used to name as a primary cause for falling CPC growth along with mobile, appear to be ticking up. Porat noted YouTube’s click and CPC growth during the earnings call and said it was again the second largest contributor of revenue growth for the quarter. 

When asked what Google Marketing Live product announcements he’s most excited about, Google CEO Sundar Pichai said discover and gallery ads. 

Several SEOs report continued problems with Google My Business shortnames that cause listings to disappear. Google had said the issue was resolved. Are you still experiencing problems? Let us know: [email protected]

Read on for a Pro Tip on making your mobile site faster, Search Shorts and more. 

Ginny Marvin

Pro Tip

Time to remove sliders -- they hurt your mobile page speed score

“If your analysis shows your mobile page speed score is low compared to your competitors, just say no to sliders,” says Chris Gregory of DAGMAR Marketing. “These are major speed killers. You can test just how much of a detriment your image slider is by turning it off and rerunning your mobile score. (We’ve seen double-digit page speed improvements simply by turning off sliders.) The fix: Choose a single image and create a text overlay to replace the slider. If you can, work in a staging environment so you can test speed improvements without affecting your live site.”

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Search Shorts

The ethics of being a Google engineer

Google ethics. A 13-year Google search engineer named Ryan Moultan said in a Hacker News thread that he knows the ins and outs of the search ranking algorithm at Google and if he saw any systems to alter the search results for political reasons, he would resign

Buggy Google search results. The bug with the Google search results not fully rendering for some has been fixed, according to Google.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

3 Reasons Every Website Owner Should Care About Google Algorithm Updates – Stephan Spencer

7 Key Components of Useful and High-Quality Blog Content – SEM Rush

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday – Moz

Expanding Your Keyword List For Maximum Paid Search Efficiency – Location3 Media

Facebook, Google face changes from ACCC Digital Platforms Inquiry – News

Google app A/B testing tweaked Search bars on Android – 9to5Google

Google Search Console To Add AMP On Image Result To Performance Report – Search Engine Roundtable

How to Know if Your Content is Useful – iPullRank

Online reputation management: CBS News investigation finds fraudulent court orders used to change Google results exclusive – CBS News

Shady Online Marketers Are Selling Links In Articles On The New York Times, BBC, CNN And Other News Sites – BuzzFeed News

Sunset of the Average Position Metric in AdWords and Google Ads APIs – Google Ads Developer Blog

Tulsi Gabbard, Democratic Presidential Candidate, Sues Google for $50 Million – New York Times

Yandex Announces Second Quarter 2019 Financial Results Nasdaq:YNDX – Globe Newswire


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