Good morning  do you have a review acquisition strategy?

We know reviews matter, but how strong is the connection between reviews, star ratings and revenue? A study of more than 200,000 small businesses across multiple industries around the U.S. found a strong correlation between higher review counts and higher revenue. It also found that business that claimed their listing on multiple sites earn 58% more revenue than the average and those with more reviews across multiple sites generate 54% more revenue. Those businesses that respond to reviews earn considerably more revenue than those that don’t. 

Let’s turn to images. When it comes to image recognition technology accuracy, Google Vision came out on top in a recent study by Perficient Digital, beating out AWS Rekognition, IBM Watson and Microsoft Azure Computer Vision. But the real news is that, on the whole, these technologies have become very good. With the exception of IBM Watson, the image recognition tools had accuracy results above 75%, compared to the human-tagged identification accuracy rate of 87.7%. Google and Bing both use image recognition in search, and it’s likely the algorithms they each use in search are a bit more advanced than what they release in their public APIs.  

Speaking of image search, Google Image search has a new preview box that started rolling out yesterday. Instead of popping up in the middle of the screen, the new image preview displays on the right-hand side of the screen and doesn’t block any of the images in the search results. Keep an eye on your visits from Google Image search to see if the new design has any impact on your traffic.  

Last but not least, if you’re managing a lot of accounts and sub-accounts in a Google Ads manager account, check out the new account map. Located under Tools in the UI, account map can make it easier to visualize and navigate around your accounts, see performance metrics and shared retargeting pools, conversion tracking pixels, labels and account managers. 

Read on for a Pro Tip on the newish ads performance metrics Impressions (Top) % and Impressions (Abs. Top) % and more. 

Ginny Marvin

Pro Tip

Maximize growth opportunities with these ‘impression’ performance metrics

“There are two performance metrics that have the word ‘impression’ in them that can help us identify areas of opportunity and provide even more insight into how our ads are actually doing,” explains Amalia Fowler of Snaptech Marketing. “These metrics are Impressions (Top) % and Impressions (Abs. Top) %. These two metrics indicate the actual location of your ads, painting a clear picture of where all of your eligible ads are appearing.”

“Impressions (Top) % is calculated by taking the impressions that you have earned in the top positions, above the organic search results, divided by all earned impressions. The main difference between this metric and the search impression share is that this is calculated through using your actual earned impressions, not the estimated impressions Google thinks you would have been capable of earning. Impressions (Abs. Top) % takes the impressions you have earned in the absolute #1 spot divided by all earned impressions.”

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Search Shorts

Google tools to support the evergreen Googlebot soon.

Google Search developer docs. Martin Splitt from Google wants to know what you’d like to see added to the Google Search developer docs — let him know on Twitter.

Evergreen Googlebot support for tools. It shouldn’t be long now until the Google tools also support the evergreen Googlebot, says Martin Splitt of Google.

Discover URLs. Google crawls URLs as it discovers them. Google does not use Chrome’s HSTS preload list for that, says John Mueller of Google.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

DCM/DFA Reporting and Trafficking API v3.2 sunset reminder – Google Ads Developer Blog

Gallery ads (beta) available in 11 languages globally – Google Ads Help

Google Knowledge Graph Reconciliation – SEO By The Sea

Google Search Team Very Strict With Google’s Internal SEO Team – Search Engine Roundtable

Lessons Learned as a PPC Analyst – PPC Hero

Our hardware sustainability commitments – Google Blog

Survey: 76% of Marketers Now Taking a Strategic Approach to Managing Content – KoMarketing

Yoast SEO 11.8: Improving Yoast SEO with the help of the community – Yoast


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