Good morning, do you fully understand Google’s content monetization policies?

Google is reorganizing and standardizing its publisher content policies and restrictions across AdSense, AdMob and Ad Manager to make it easier for publishers to understand what they can monetize. The policies will be divided into two categories: Google Publisher Policies, which details the types of content that cannot be monetized, and Google Publisher Restrictions, which covers content that can be monetized, but may not appeal to all advertisers (such as alcohol-related content). The reorganization, which restructures the way the policies are presented but does not include any new restrictions being launched, will go live in September.

As a friendly reminder, on September 1, Google will officially end support for the noindex directive in robots.txt, making tomorrow the last business day before the change and your final opportunity to switch to another method to control crawling. The announcement was made back in July and you may have even received Search Console notifications with the subject line “Remove ‘noindex’ statements from the robots.txt of…”  

Keep on reading for a Pro Tip on refining your keyword alerts to facilitate review management as well as your daily Search Shorts and more.

George Nguyen,
Associate Editor

Pro Tip

Refine your keyword alerts for review and reputation monitoring

“Google alerts is a cost-effective method of keeping on top of what people are saying about your brand online,” explains Ben Wood of the Hallam agency. “Setting up Google Alerts for your business is really simple to do, but don’t forget that you can refine your search terms. 1) Quotation marks (“”): Specific words or phrases. 2) (Site:): To be notified of new content on specific sites of high value. 3) Minus (-): To filter out articles containing certain keywords.”

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Search Shorts

Google U.S., canonical and structured data.

Invalid structured data. Having invalid structured data will not result in a Google manual action, said John Mueller of Google.

Rel canonical. John Mueller of Google said the rel canonical is not a redirect, it is a signal that helps Google consolidate signals.

U.S.-centric. GoogleBot indexes and crawls primarily from the U.S., so make sure your site allows U.S. traffic, said Google’s John Mueller.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

5 Things I Learned as a New SEO Account Manager – Seer Interactive

Former Google Engineer Charged With Stealing Trade Secrets – Wall Street Journal

Google Discover adds restaurant recommendation cards – 9to5Google

Google Says Two Waves Of Indexing Less Vital & Going Away Eventually – Search Engine 


How to Use Keywords in Your Blogging Strategy – Moz

Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs – BrightLocal

Travel your first and last mile with Google Maps – Google Blog

We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic CTR – Backlinko


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