Good morning, pop quiz time: two businesses appear on one local profile; whose profile is it?

If you’re a local business owner, you might want to run a search on your company’s name to see whether Google is showing competitor ads on your local business profiles. These ads appear on Google properties (like Search, Maps, GDN and YouTube), are fully automated and you cannot pay to remove them — a sobering reminder that we don’t actually own our GMB profiles; Google does. And, hey, if you’re buying ads, you might be showing up on your competitors’ profiles as well.

Bing is decreasing the friction of getting your properties set up on its Webmaster Tools by allowing site owners to skip verification and import directly from Google Search Console. The option, which is still in beta, appears after you log in. When I speak to other marketers about Bing, a common gripe is that there just isn’t enough traffic to dedicate more time or resources to it, which is understandable if you’re already at your limits. However, if you’re a major brand, where even minor traffic fluctuations can have an impact on revenue, adding Bing to your workflow may move the needle in a positive direction for your business.

Keep on reading for a Pro Tip on how doubling down on your Amazon ads during the Black Friday build-up can boost organic sales on the day of, your daily dose of Search Shorts and more.

George Nguyen,
Associate Editor

Pro Tip

Don’t sleep on organic sales during build-up to Black Friday, Cyber Monday

“Total advertising cost of sale, which combines ad-derived and non-ad derived sales, is important to track because of the nature of Amazon’s algorithm,” explains Andrew Waber of Teikametrics. “Activity generated by a paid listing impacts organic ranking, on top of behavior like consumers beginning with an unbranded search within a product category, seeing a brand in a paid listing, and then immediately doing another search for that brand’s products.

“In this way, the fact that organic sales jumped during Prime Day 2019 more than ad-derived sales actually bolsters the case for aggressively advertising leading into high-traffic periods – even if this means pulling back on budgets earlier to save up for that big push. Advertising a product on key unbranded terms can have effects that help drive increased organic sales during these lucrative events.”

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Search Shorts

Google vs DuckDuckGo...

Google vs DuckDuckGo. Danny Sullivan of Google fought back at some of the claims made by DuckDuckGo on Twitter.

TLDs don’t matter. John Mueller of Google said it again. Well, he said it dozens of times. TLDs generally don’t matter when it comes to SEO.

Non-profit SEO. Help Google present about SEO and search to non-profits next week. They are seeking advice on Twitter.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

Alphabet’s legal chief, David Drummond, comes under the spotlight following new allegations about his personal conduct – TechCrunch

Analytics for your AMP Stories – The AMP Blog

ASOS: Positive News for Search Visibility – SISTRIX

Google Begins Penalizing Domain Leasing Site Sections – Search Engine Roundtable

Is Google’s Two Waves of Indexing Over? – Onely Blog

The Ultimate On-Page SEO Checklist For 2019 – RankRanger

We’re still not getting voice assistants right – The VergeWhat to Consider When Allocating your SEO Budget – iPullRank


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