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One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...
Amanda Farley is a partner at SSDM in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have earned her and her agency national and local recognition and awards. She's passionate about growing her teams, clients and local communities. Outside of the office, Amanda enjoys regularly speaking at local and national conferences, including SMX, FoundCon and HeroCon, as well as PRSA Detroit and TogetherDigital Detroit events.
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying...
A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during...
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste...
The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain...