Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...
Andrew Goodman
Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service agency obsessed with PPC performance since 2002. Current clients include Well.ca, Princess Auto, and Nuts.com. Andrew wrote 2 editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics. He continues to speak regularly at SMX and other events. He was also an adviser to (and later, co-founder of) a consumer review startup, Toronto-based HomeStars, acquired by HomeAdvisor in 2017.
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising...
Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but...
Beware these 7 sneaky PPC attribution tricks
You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading...
The Death Of Search Marketing Expertise
Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can...
PPC Geo-Bidding, Simplified
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your...
Are Paid & Organic Distinct Channels? Not So Fast.
Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way....
PPC Ads Not Performing? Reduce Cognitive Load
Is your ad copy not performing as well as you'd hoped? Contributor Andrew Goodman suggests that perhaps you're making users think too...
High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that...
Search Engine Marketing & Economic Recovery: Don’t Get Caught Flat-Footed In 2010
My cat, Walter, runs under the bed when he hears footsteps—even if it’s only the mailman. Being risk-averse to that degree doesn’t...
Attribution Wars: A Plea For Small-e Enlightenment (Part 2)
Pssst. Over there, next to the purple wing chair. Behind the foosball table and just beyond the 2002 vintage lava lamps. It’s a gaggle of digital...
Attribution Wars: In Defense Of The Last Click (Part I)
I went to a party last week. It was put on by a big online player, mainly to thank agencies who buy large gobs of display ads for their clients. And...
Seven Compelling Reasons That Now Is The Time To Ramp Up Paid Search
Paid search accounts for about 50% of all digital advertising spending today in most major markets, give or take 10% (the UK clocks in as one of the...
Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?
Over the years, we’ve counseled advertisers to be wary of certain inflationary tendencies that are built into the very terminology and...
Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine
Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate Capitalism...
The Long Tail of Paid Search Account Effort
If you spend enough time sitting at your desk in summer, you can go slightly insane. That aside, daydreaming sometimes leads to back-door...
Paid Search Ad Testing: Manage To ROI Or CTR?
“Horror” is an apt term for how many experienced paid search practitioners respond to the newbie’s mistake of optimizing paid search...
PPC-Man Drowning… Too… Many… Keywords…
The keyword long tail is dead. Long live advertising. The first shot (heard ’round most of the search marketing world) in this war against...
Getting Core Paid Search Analytics Right (Part 1)
If you’re a diehard search marketer, you probably find web analytics conferences a bit strange. Many of the speakers are versed in the nuances of...
Paid Search Automation: Choosing A Vendor
In the previous two columns, I covered questionable assumptions and inconvenient truths related to bid management automation in paid search. With all...