AMP links at large: What’s a publisher to do?
If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources....
Disclosure: Relay Media's AMP conversion technology was acquired by Google on October 9th, 2017. Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media, digital publishing technology, product strategy and audience development. She's held digital leadership roles with Nexstar Broadcasting, McGraw-Hill Broadcasting, Morgan Murphy Media, The Poynter Institute and publishing platform Internet Broadcasting.
If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources....
Columnist Barb Palser says many big news stories are now consumed primarily in AMP...
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their...
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile...
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile...
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking...
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled...
Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions...
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden...
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what...