A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this...
Barbara Starr
Barbara Starr of SemanticFuse is a semantic strategist and software engineer, providing semantic SEO and other related consulting services. Starr is a technology expert and software designer specifically in the semantic search and semantic Web arenas. She worked as Principal Investigator for SAIC on the ARDA ACQUAINT program, which was the genesis for Watson at IBM. She also worked on the DARPA HPKB program, which was one of the precursors to the Semantic Web. She is the founder of the Semantic Web Meetup in San Diego, CA, as well as several other meetup groups. She is a governing board member of the Semantic Computing Consortium and is industry chair for IEEE International Conference on Semantic Computing.
How Trust & Unique Identification Impact Semantic Search
Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying...
Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search
Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on...
Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how...
Demystifying The Google Knowledge Graph
Columnist Barbara Starr explains the power of the newly extended Knowledge Graph and how to leverage semantic technology for better search...
Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural...
Shopper FOMO – What Is It & Are You Dealing With It Appropriately?
FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected world....
How To Use Entity Markup To Appear In The Knowledge Graph
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example,...
From 10 Blue Links To Entity SERPs: Is Your Website Ready?
Search is changing and along with it the landscape of search results. SERPs are more adaptive, more engaging, more informative, more interactive and...
Succeeding With Content In A Mobile World
In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of...
How Online Retailers Can Leverage Unique Identifiers & Structured Data
Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what...
5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links —...
Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the...
10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search
Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with...
Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are...
Leveraging Search Algorithms In A Semantic Search World
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is...
Search, Answers & Knowledge Graphs Galore
Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes...
Google’s Hunger For Structured Markup
Google is keen for structured markup — to put it mildly. In the not-too-distant past, I wrote about Google’s Data Highlighter for event...
Semantic & Graph-Based Search: The Future Face Of Search
In a June 2010 Semantic Web Meetup in San Diego, Peter Mika of Yahoo!’s research division gave a presentation entitled, “The future face...
Facebook Graph Search: The Good, The Bad, The UGLY!
Besides covering The Good, The Bad and The Ugly, we’ll also go into The How and The What of Facebook Graph Search, which launched in January 2013....