How Paid Search Can Aid Your SEO Efforts
PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword...
Benny Blum
Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the first online sales orchestrator, and is based in the San Francisco bay area.
The Bright Side Of Not Provided
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...
Tips To Ensure The Validity Of Your Day Parting
One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the...
Managing The Bounds Of Profitability: iCPA & iCPC
In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and...
From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset
A year ago, I was firmly anti-Google. Not in the sense that I disliked Google — I just felt that Google did not provide the best tools in the...
How Enhanced Campaigns May Affect Your Analytics
You’re probably sick of hearing about it, but it’s true: enhanced campaigns are going to impact your ability to structure, segment, and optimize...
How To Get Analytics Right With PLAs
More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the...
Can TV Advertising Really Impact Search Performance?
It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions...
Google’s Product Listing Ads: The Aftermath
Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete,...
Using Time To Stop Undervaluing Channel Performance
Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance...
Keys To Projecting Latent Value In Visitors
One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and...
Why Clean Source Tagging Is Worth Your Time
Messy, incomprehensible analytics make my stomach churn. Just knowing that I’m going to spend the next several hours cleaning up sloppy data puts...
Product Level Ads: Tribulations Of A New Traffic Source
Free clicks from Google Shopping were a gift. We all knew it, loved it, and were holding our collective breath because we knew one day it would go...
The Right Time To Start Analyzing Data
You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics,...
How To Get Smart(er) With Conversion Tracking
Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return...
When Keeping Analytics Real Time Goes Wrong
Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases,...
What Trademark Search Data Can Reveal About User Behavior
I can’t count the number of times I’ve been challenged by advertisers on the topic of trademark search. The question is simple: why...
Understanding Your Analytics Versus Campaign Management Tools
More and more, I have been interacting with executives using campaign management tools as their internal reporting systems. In most cases, these...
Using Data To Better Understand Tablet Consumer Behavior
The emergence of the tablet PC as a legitimate device for online activities beyond media consumption has turned the eyes of marketers and analysts...
Google Analytics Now Data Sampling: What’s The Catch?
Google made a significant event out of Leap Day 2012 by releasing a new version of Google Analytics featuring Data Sampling. The idea behind data...