The future of voice-related SEO for local business
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how...
Chris Marentis
Chris Marentis is the Founder and CEO of Surefire Social, the ultimate marketing cloud for local business lead generation, providing comprehensive, results-driven digital marketing technology and services for local businesses and national brands across North America.
No More Typing: How To Prepare For The Next Wave Of Voice Search
Columnist Chris Marentis discusses where voice search is headed, as well as the potential implications for search...
How Google Beacons Could Transform Local Business
Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Google's new, open BLE beacon format,...
How To Cement Your Local SEO Footprint In Google: 4 Easy Steps
Building a solid foundation for local search visibility in Google is essential for brick-and-mortar businesses, especially in the age of mobile....
8 Tools For Google Penalty Recovery
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying,...
Local SEO For Franchises Means Teamwork
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors....
How To Present Your SEO Plan
Are you preparing to present your 2015 SEO strategy to the C-suite in the coming weeks? If so, columnist Chris Marentis has some advice for this and...
2015 Predictions: Google In The Year Of The Goat
It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of...
Learning SEO From Google Employees
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse's...
Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren't mobile-friendly....
User-Centered SEO: Creating Long-Term Value
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite...
Communicating SEO’s Value To Clients And C-Level Execs
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here's how to avoid the axe....
The 4 Truths About Link Building
The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence,...
Top Five Local SEO Myths — And Truths
There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that...
A Complete Guide To The Essentials Of Post-Hummingbird SEO
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations,...
5 Uncommon PPC Strategies For the Local Business’ Toolkit
Any search on PPC strategies will yield a tremendous amount of resources that are focused on generalized positive and negative PPC strategies for...
4 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review —...
What Will 2014 Bring For Local Search? 6 Predictions
Another year is closing and search marketers are anxiously looking ahead to what is on the horizon for local search in 2014. As opportunity grows for...
How Local Businesses Should Size Up & Tackle Social Media
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my...
Local Voice Search Wars And The Opportunity For Businesses
Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have...