Decoding GoogleSpeak
There's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses...
Jenny Halasz
Jenny Halasz is the President of an online marketing consulting company offering SEO, PPC, and Web Design services. She's been in search since 2000 and focuses on long term strategies, intuitive user experience and successful customer acquisition. She occasionally offers her personal insights on her blog, JLH Marketing.
Ask The SEOs At #SMX Advanced
Contributor Jenny Halasz recaps highlights from the "Ask The SEOs" session at SMX Advanced 2015, where veteran SEOs answered questions about search...
How Search Engines Process Links
Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to...
Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the "Meet The Search Engines" panel at SMX West 2015, where representatives from Google and Bing...
Oh SEO, Where Did You Go (Wrong)?
Columnist Jenny Halasz loves the SEO community enough to administer a slap on the wrist when she thinks things are going awry....
An Open Letter To The New SEO Generation
SEO is almost 20 years old. Can you believe it? There’s some argument about when the practice started, as well as when the term itself was coined,...
A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some...
The Marketer Identity Crisis. Where Are The SEOs?
Online marketing is dazed and confused. Not in the “dry herbs” style, but in the deer-in-the-headlights style. Or maybe both… to each his...
The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search...
Manual Spam Action Revoked! A Case Study
Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing...
5 Not-So-Common Reconsideration Request Errors
I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for...
5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they...
Should Subject Experience Optimization Be The New Definition Of SEO?
I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all...
Eating My (Key)Words: Changing The Way We Think About SEO
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a...
Google Enhanced Campaigns: What We’ve Learned So Far
At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far session, a collection of the best and brightest PPC...
How Search Engines Work — Really!
For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors,...
Demystifying Link Disavowals, Penalties & More
Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from...
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO...
Google’s PR Problem Is Bing’s Opportunity
Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less...
The Informational Content Advantage
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of...