Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?
Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates....
Jeremy Stoppelman founded Yelp in 2004 with Russel Simmons, a former colleague at PayPal. Jeremy continues to drive the vision and product experience for the company, personally overseeing product development among other aspects of the business. Prior to Yelp, Jeremy completed his first year of Harvard Business School, but dropped out after founding the company. Before attending business school Jeremy was VP of engineering at PayPal. He holds a B.S. in computer engineering from the University of Illinois.
Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates....