New wave of referrer spam wrecking Google Analytics data
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam...
Jonathan Hochman
Jonathan Hochman is the founder of Hochman Consultants and executive director of SEMNE. A Yale University graduate with two degrees in computer science, he has 25 years experience as a business development, marketing and technology consultant.
Opinion: Why Google Should Crack Down Harder On The Mugshot Extortion Racket
Update: The FBI’s Internet Crime Complaint Center now says it’s gotten hundreds of reports of this problem, and is seeking...
Deconstructing Microsoft AdCenter’s Missed Opportunities
I recently had an interesting conversation with Microsoft adCenter support which left me feeling sad about how Microsoft is missing out on...
What Every Search Marketer Needs To Know About Web Security
All too often web site security is somebody else’s problem. It shouldn’t be. If you work on websites, you should know the basics of web security....
How To Avoid Getting Your Search Rankings Trashed By Malware
As if SEOs don’t have enough things to worry about already, add malware to the list. Why does malware matter to SEOs? If the site you are working...
An Update On Javascript Menus And SEO
SEOs have traditionally recommended using search engine friendly menu systems such those based on HTML styled with CSS instead of those written in...
McCain Website Gaffes
I spotted an interesting story on Talking Points Memo about how John McCain had a menu item “Golf Gear” on his campaign website. My first...
Microsoft Announces adCenter Desktop Beta During SMX Advanced Keynote
Kevin Johnson, President of Microsoft’s Platform & Services Division, announced the release of the adCenter Desktop Beta during an SMX...
Twelve Simple Ways To Write Search-Friendly HTML Code
This morning I was handing off a project to a developer and found myself ranting about the common mistakes developers make when coding HTML. These...
Legitimate, Useful Subversion For Search Engine Marketers
Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is...
Using Wikipedia To Reveal Web Traffic Data
Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you...
Virtual Blight & The Ten Commandments For Online Marketers
Among the most powerful trends of the last three years has been the emergence of community/social media/social-networking sites with large user bases...
URL Rewriting & Custom Error Pages In ASP.NET 2.0
Recently I’ve been working on several ASP.NET 2.0 sites and had to research the best ways to set up URL rewriting, permanent redirects, and...
Microsoft adCenter Offers Appealing Upgrade
Microsoft upgraded the adCenter user interface early Saturday morning. Within each ad group, the Keywords tab now shows complete statistics and...
Tracking Hot Topics On Wikipedia
Wikirage is yet another Wikipedia data mining tool. This one lets you see what topics are hot by quickly identifying the 100 most edited articles for...
Search Marketing & Web Page Download Speed
I spent last week at Family Camp in Maine. They had an awesome 1920’s Arts & Crafts style lodge where we could get online after the kids...
CalTech Student Releases Tool For Hunting Wikipedia Spin Jobs
In Vote On the Most Shameful Wikipedia Spin Jobs, the Wired Blog Network reports that Virgil Griffin, a Caltech graduate student, has released a...