The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost...
Jordan Elkind
Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.
6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him...
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up...