The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost...
Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost...
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him...
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up...