Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost...
Mike Farrell
Mike is a retail marketing strategist, fluent in paid search, shopping ads, affiliates, email, display and comparison shopping engines. As Senior Director of Integrated Digital Strategy for Sidecar, Mike stays close to the shifting retail landscape and how it’s impacting marketing strategy. He has advised hundreds of marketers across retail verticals in the context of their business goals and the industry at large. Mike contributes to Marketing Land as well as Sidecar Discover.