Patricia Hursh

Patricia Hursh is president and founder of SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency specializing in full-funnel lead generation solutions for B2B companies.

B2B Lead Generation Tips Part II

In my last article, we discussed B2B marketing challenges such as the need to generate high quality leads while driving a high volume of leads, and...

Marketing Insights From Search Funnels

As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers...

Finding The Optimal Cost-Per-Lead

It’s amazing how few companies can tell you what an online lead is really worth. I’ve found that most marketers embrace the lower is...

B2B Lead Generation Tips

The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC)...

Lowering Your Quality Scores To Increase ROI

B2B search advertisers must confront an annoying paradox. For most advertisers the billable event is the click. Yet for most B2B advertisers success...

Eight B2B Landing Page Conversion Tips

Driving prospects to your website is only half the battle. What can B2B marketers do to entice visitors to take desired online actions…and...

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