How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your...
Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari is currently a contributing editor for the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and the User Experience Professionals Association (UXPA).
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your...
Content silos negatively affect both the browsing and searching experience which often results in lost...
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines...
Contributor Shari Thurow describes what can happen if you don't follow search engine guidelines on SEO....
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization...
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have...
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my...
Has SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site...
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color...
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds...
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers...
Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think....
Is it possible for SEO professionals to understand searcher context based purely on keyword research...
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find...
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals....
Want to be better at search engine optimization? What all SEO professionals should know about website...
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important...
When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or...
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web...
If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user...