The Click is a Lie: Lessons from The Interruption Curve
At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline....
Soren Ryherd
Soren Ryherd started as a research scientist, was a NASA graduate research fellow, and co-founded quantitative marketing firm Working Planet in 2003. Working Planet puts the math behind the marketing, connecting the dots from advertising to revenue and profits. In 2012, Soren was an inaugural Rhode Island Innovation Fellow, which launched The Retail Project RI, a for-profit venture that is aimed at building a stable and sustainable Main Street retail sector in Rhode Island. Soren works at the intersection of math, advertising, and business consulting, focusing on data-driven applications of marketing tactics directly tied to bottom-line growth. Soren is also a frequent speaker on data-driven digital advertising tactics, strategy, and business innovation.