Social Media Agency Case Study, PR Psychographics Earn WSJ Article
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role...
Sponsored Content: aimClear
aimClear® is a 4X Inc.500/5000 digital marketing agency dominant in audience targeting and customer acquisition. We build, track, and convert laser focused audience segments from introduction to conversion for our clients. We target, drive traffic from, track and sell our clients' products and services with merged big data social/search personas known as psychographics. Because aimClear also distributes to influencers for buzz, links and earned-media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display.
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad...
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing...
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with...
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season....
7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR...
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than...
[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by...
Bridging The Gap Between Search Traffic & Social Conversion
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic...
Medical Professional Targeting Diagnosis: Psychographic Hot House
Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or...
Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of...
Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...
Digging into Dads on Facebook: Psychographic Targeting Hot House
Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a recent...
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by...
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie...
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In...
Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing...
Find Your Facebook Audience Gold!
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among...
Twitter Targeting by Events: Psychographic Targeting Hot House
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among...