Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
Sponsored Content: Visual IQ
Visual IQ, a Nielsen company, is the world's leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices. By combining the power of audience and attribution, its marketing intelligence solutions provide the real-time insight brands and agencies need to optimize marketing and advertising performance by audience segment and drive the online and offline success metrics they care about most. Visual IQ can be reached at VIQ.info@nielsen.com or by visiting www.visualiq.com.