6 Ways Google Webmaster Tools Can Improve Your SEO Strategy
Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats,...
Susan Kelly
Susan Kelly has been in the search industry since 2002, and has experience with account leadership, training, strategy and implementation of both organic and PPC programs. Susan has worked with a variety of B2B and B2C clients ranging from pharmaceutical to retail brands.
Top Ways B2B Marketers Can Best Utilize Rich Snippets
There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with...
3 Steps To Optimize Your B2B Informational Assets
Does this situation sound familiar? Due to the success of your SEO program, organic traffic to your website is increasing. However, visitors aren’t...
Five Action Steps To Take In B2B Reputation Management
You’re actively monitoring the online chatter about your company. You’re utilizing a powerful social monitoring tool and have plenty of data. But...
What Do Caffeine And Mayday Mean For B2B Marketers?
Most of you have heard about Google Caffeine which launched last month and the algorithm update made in May, nicknamed Mayday. For many B2B sites...
Two Types of SEO Content Critical To B2B Marketers
We’ve all heard it before… Content is King! In the SEO world, one of the best ways to boost a website’s ranking is to have an abundant...