Bing Webmaster Tools allows site verification via Google Search Console

Bing has announced a beta feature that allows site owners to import their sites from Google Search Console to its own Webmaster Tools. After logging into Bing Webmaster Tools, site owners may be presented with an option reading, “Already verified on Google Search Console?^Beta Skip verification by importing your site.”

Users are limited to importing 100 websites at a time, with an overall cap of 1,000 site additions. It may also take up to 48 hours before traffic data from a newly verified site begins appearing.

Why we should care

Although Bing’s share of the search market pales in comparison to Google, it is still the world’s second-largest search engine (as of April 2019, the latest data available at the time of publishing).

For larger brands that are sensitive to the slightest of traffic fluctuations, having the tools necessary to address SEO issues as efficiently as possible may directly impact revenue. Being able to import your sites from Google Search Console decreases the friction (or inertia) involved with monitoring for those potential issues on a second frontier.

More on Bing and Bing Webmaster Tools

Here are a few resources to help you determine how much of a role Bing might play in your brand’s overall SEO strategy.

• Bing turns 10: Why it’s been more disruptive than you think
• The Ultimate Guide To Bing Webmaster Tools
• Bing is asking for feedback on its Webmaster Guidelines
• Bing Webmaster Tools adds Domain Connect verification integration

About The Author

George Nguyen

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.