Buyers & Information Seekers Search Differently
Barry Schwartz on February 22, 2007 at 9:26 am
A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document.
- Buyers view more search results (10) and take more time to view the results (11.4 seconds).
- Information searchers view less search results (8) and spend less time on a result (9.4 seconds).
- Buyers pay more attention to brand names relative to information seekers.
- Only 50 searchers were tested and they were between the age of 17 and 24.