Buyers & Information Seekers Search Differently

A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document.

• Buyers view more search results (10) and take more time to view the results (11.4 seconds).
• Information searchers view less search results (8) and spend less time on a result (9.4 seconds).
• Buyers pay more attention to brand names relative to information seekers.
• Only 50 searchers were tested and they were between the age of 17 and 24.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.