Easy Way To Turn Off Google Personalized Results

Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results.

To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser.

Here is an example URL string for a search on SEO at Google with personalized search on: http://www.google.com/search?q=seo (Note, for the results to be personalized, you must be logged in to Google while searching.

Here is an example URL string for a search on SEO at Google with personalized search off even when logged into Google: http://www.google.com/search?q=seo&pws=0

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.