European Commission Holds Up Google’s Acquisition Of DoubleClick

EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal.

European Union said “the Commission’s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising.” Google’s CEO, Eric Schmidt, said he is disappointed in the EU’s decision and “further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others.”

You can follow our past coverage of the Google / DoubleClick deal in the Google acquisitions category at Search Engine Land.

More coverage of the EU’s announcement can be found at Techmeme.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.