FAST Buys Recommendations Engine AgentArts

Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST’s various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace.

FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.