Free Webcast Next Week – Offline Conversions: The Missing Metric
Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT.
Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords? Search Engine Land columnist Christine Churchill, president of Key Relevance, will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions. She’ll talk about:
- What metrics are important – and why
- Which tools can help you measure offline conversions
- How to improve conversion tracking from keyword to final sale
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.