Google Leads Among Smartphone Users In US & UK
The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of […]
The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of domains and/or applications from each company.
In both the U.S. and U.K., Google leads, though its margin is smaller in the U.K.
Recently iCrossing issued findings of a mobile survey among U.S. users that indicated mobile search rankings corresponded directly to market share on the desktop. That trend generally appears to be true in M:Metrics’ U.S. data.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
We're listening.
Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.