Google Offers Duplicate Content Tips Roundup

Struggling with duplicate content woes? Google’s done a

blog post today to try and provide further advice and guidance. Among the
highlights:

• Including a preferred URL in sitemaps submitted to Google can increase the
  chances that the URL you want is used, in cases where content can be found
  within your own site in different ways.
   
• Consider using 301 redirects, blocking, consistent linking, and other tips
  covered
  
  in this and
  
  this, which are official Google blog posts.
   
• To deal with offsite content that ranks above you, ensure that your site
  itself is being crawled and not-penalized by Google.
   
• Consider tips like providing slightly alternate versions of your content
  for syndication; use absolute links back to your own content or ask partners
  to block your content from being crawled. These come from a post that
  post-Google Vanessa Fox did recently on her personal blog:
  
  Ranking As The Original Source For Content You Syndicate.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.