AOL
A eulogy for Mapquest
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate...
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
Bing Now Powers AOL Search: What Advertisers Need To Know
Here's what's changing in Bing Ads with the addition of AOL to the...
Mapquest Gets A New Look And Logo
Mapquest has introduced a new look and a new retro-chic, 1970s-style logo. The changes are part of a series of upgrades begun prior to the...
PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile....
Bing Adds New Tools, Enhanced Content To Mapping Upgrade
Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design...
Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report
Google still at 64%, while Bing holds on to the 20% share it reached in March....
Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings
Google loses deal it held since 2002, but AOL matters far less than it once...
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity's Q4 study looks at trademark usage in paid search across 10 industry...
MapQuest Brings Roadside Assistance Service To Mobile App
MapQuest has integrated “Uber for roadside assistance” service Urgent.ly into its updated app. What this means is that consumers are...
Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by...
MapQuest’s New Commute App Helps Optimize Drive Times
MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app...
Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all...
MapQuest Aims For Reboot With New Content, Partners, UI
A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the...
MapQuest Transfers Local Listings Management To Yext
Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is...
MapQuest Aims For Revival With New Mobile App
Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still...
Google Gets Lowest Score Ever In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction...
Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for...
Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat
Financial analysts are releasing May comScore search market share data to their clients, which means we’re getting an early look at what...