Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort...
Now, advertisers can see Display ads alongside search and...
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says...
Marketers should check with click tracking providers to ensure data...
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against...
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black...
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the...
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of...
Broad match modifier will be phased out as part of the...
There are 35 AI-based ads suggestions. Here's tactical guidance on how to apply them to optimize your...
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with...
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business...
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution...
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...