Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...
SEM
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target...
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as...
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
How the Microsoft Search Network can maximize your search campaigns
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it's time to step out of your comfort...
Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and...
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says...
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data...
A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against...
Google Search dark theme mode expands but search ads are hard to distinguish
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black...
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the...
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of...
Google expands phrase match to include broad match modifier traffic
Broad match modifier will be phased out as part of the...
Google Ads Auto Applied Recommendations: Every setting, explained
There are 35 AI-based ads suggestions. Here's tactical guidance on how to apply them to optimize your...
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with...
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business...
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution...
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...