Google: Ad Planner
The growing importance of remarketing audiences in Google paid search management
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget...
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display...
Google Adds New Features To The Keyword Planner Tool
Google has added nine new features to the Google Keyword Planner Tool today. Here are the new features in the Keyword Planner tool that you...
A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff....
Google Lists Top 1,000 Sites On The Web & Then Lets You Advertise On Them
The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly...
Google Asks Publishers For Site Metrics With Ad Planner
Four different Google blogs announced the launch of the Publisher Center for Ad Planner. The AdWords Blog, AdSense Blog, Analytics Blog and...
Google Ad Planner Adds Features, Opens To Everyone
Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new...
Mr. Google, Tear Down This Google Trends Wall!
About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data...
Google Ad Planner Launches, Offers Site Demographic Profiles
Google has launched Google Ad Planner as an invite-only beta. It’s designed to allow advertisers to identify sites with demographics...