Google Shopping Ads
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level....
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads....
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads....
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...
Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too....
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening...
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature...
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google....
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to...
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across...
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...