Google: App Indexing
Google App Indexing is a system that allows people to click from listings in Google’s search results into apps on their Android and iOS smartphones and tablets.
Google App Indexing was launched in October 2013 for a limited set of publishers. It was expanded for use by anyone in June 2014. In April 2015, Google added support so that even those without a particular app would get recommendations to to install. In May 2015, support for iOS via Chrome was added. In October 2015, Google announced support for app indexing within Safari.
For more background on Google App Indexing, see Google’s guide about it here. Also see our App Indexing & Deep Links category for more information about app indexing efforts generally.
Below, our stories specifically about Google App Indexing.
What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the...
Google shuts down Fetch As Google for mobile apps
Google begins removing app indexing features from within Google Search Console....
Simple tips to get your app indexed, ranked & installed
Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search...
Technical SEO checklist: 7 essential tips to implement now for 2017
In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but...
Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app...
Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your...
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX...
Google App Indexing becomes Firebase App Indexing
Today at Google I/O, we expect an announcement that Google App Indexing is now part of their Firebase company and will be renamed Firebase App...
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results....
Searchmetrics study shows most apps are not utilizing Google App Indexing
While most top websites have apps, only 30% of those Android apps and 19% of those iOS apps have deployed App...
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman...
Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before...
You Can Now Install Android Apps Directly From Google’s Search Results
Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store....
Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
When it comes to optimizing your mobile presence, where do you begin? Columnist Aleyda Solis shares the questions you should ask yourself to get...
Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in...
Google Search Console Analytics Report Now Shows App Install Button Data
Google launched a new report for those who verified their apps with the Google Search...
How Google May Rank Apps & App-Only Content
Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app only...
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps...
Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook...
Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
In the third and final article on the mobile search impact of Android Marshmallow's new features and capabilities, contributor Cindy Krum...