Google: Google Shopping
Google Shopping is a dedicated shopping search engine from Google. It allows searchers to find products for sale from online and offline merchants, with search results featuring product SKUs, information, prices, stock availability and merchant ratings.
In April 2020, Google transitioned Shopping to feature both organic product listings and Shopping ads, which come in several forms.
There are multiple types of Shopping ads: Product Listing Ads (PLAs) for single products sold online, Showcase Shopping Ads feature categories of products and Local Inventory Ads for ads sold locally in-store.
Google Shopping ads appear in the main Google search results when Google believes there’s shopping intent. These ads are displayed in a box or carousel in the main results with a “Sponsored” disclaimer.
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and...
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant...
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping...
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this...
Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in...
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google...
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the...
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the...
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads....
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this...
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated....
Free Google product listings expand to knowledge panels in Search results
Plus, some early stats on the effect of free listings in Google...
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more...
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...