Google: Google Shopping
Google Shopping is a dedicated shopping search engine from Google. It allows searchers to find products for sale from online and offline merchants, with search results featuring product SKUs, information, prices, stock availability and merchant ratings.
In April 2020, Google transitioned Shopping to feature both organic product listings and Shopping ads, which come in several forms.
There are multiple types of Shopping ads: Product Listing Ads (PLAs) for single products sold online, Showcase Shopping Ads feature categories of products and Local Inventory Ads for ads sold locally in-store.
Google Shopping ads appear in the main Google search results when Google believes there’s shopping intent. These ads are displayed in a box or carousel in the main results with a “Sponsored” disclaimer.
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Replay: Experts discuss Google Shopping on Live with Search Engine Land
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FAQ: All about Google Shopping and Surfaces across Google
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A Shopping ad is accompanied by a clickable text unit....
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