SEM Tools: PPC
How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics
Join us on Thursday, August 27th and learn how to optimize and automate your bidding strategies and maximize your paid media...
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC...
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...
How to use Google Ads Explanations to understand performance changes
The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions....
Compare ad management tools for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Your 5 biggest Google Ads challenges & how to solve them
Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning....
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
The secret formula for determining a marketing budget
Balancing tools, time and resources to hit the magic...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads....
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple....
Google Ads Editor update includes support for Discovery campaigns
Version 1.2 is now available....
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...