Yahoo
To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth....
Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself....
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your...
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...
Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share....
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to...
A bigger Bing for your buck
Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads....
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in...
Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos
Flickr says its new search option uses advanced technology to surface similar photos without much work on the user's end....
Yahoo introduces ‘Answers Now’ app, but will users respond?
The company hopes to address historical quality problems with a matching algorithm....
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10....
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive...
Yahoo testing new search bar with logo on the right, not the left
Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the...
After buying Yahoo for nearly $5 billion, Verizon is now in the search business
With the acquisition, Verizon now has advertising deals with both Google and Microsoft....
Google tests gray background on homepage, while Yahoo tests new top search bar
Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of...
Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app...