Yahoo: Gemini
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads....
Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app...
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners....
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4....
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their...
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for...