Microsoft Picks Up Jellyfish Shopping Search Engine

Microsoft has announced the acquisition of a comparison shopping engine named Jellyfish.com.

Microsoft believes that Jellyfish’s technology “has some interesting potential applications” that they can make a “key component” of Live Search.

Jellyfish.com takes a bit more of a social approach to comparison shopping by enabling shoppers to sign up and create a profiles.

Here is an example of one profile, themadhatter. You can connect with shopping buddies, earn badges, guru points, referrals and much more. Here is a screen capture of this user’s profile (you can click on it to view a larger image):

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.