New England Patriots, Tom Brady, Sues Yahoo For Using His Image In Ad

The Smoking Gun broke a story that New England Patriots quarterback, Tom Brady, has sued Yahoo for using his “likeness, image and identity in its advertisements and promotions.” You can see the ad from a Sports Illustrated September 2006 issue over here, promoting Yahoo Sports Fantasy Football.

Postscript: Via News.com Yahoo mum on football star’s suit:

Yahoo has declined to comment on the lawsuit filed against it by a football star, saying it doesn’t comment on pending litigation, according to Bloomberg News

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.