Search Engine Land: News and Info About SEO, PPC, SEM, Search Engines and Search Marketing / / The latest news from SearchEngineLand.com. en-us hourly 1 Sat, 26 Sep 2020 18:30:14 +0000 Sat, 26 Sep 2020 18:30:14 +0000 editors@searchengineland.com Is Amazon about to eat Google’s lunch? /is-amazon-about-to-eat-googles-lunch-341104 The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.

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Fri, 25 Sep 2020 08:30:08 +0000
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features /yelp-brings-ads-dashboard-into-yelp-for-business-debuts-new-ads-features-341099 Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

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Thu, 24 Sep 2020 16:25:28 +0000
The rise of reputation experience management /the-rise-of-reputation-experience-management-341026 Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer outcomes.

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Thu, 24 Sep 2020 14:20:37 +0000
Google brings bidding to Local Services Ads /google-brings-bidding-to-local-services-ads-341050 Only selected advertisers will get access to the auction during the beta period.

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Thu, 24 Sep 2020 09:05:35 +0000
Bing applies AI and natural language models to autosuggest, People Also Ask /bing-applies-ai-and-natural-language-models-to-autosuggest-people-also-ask-341042 Intelligent answers and semantic highlighting are also rolling out to more markets.

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Thu, 24 Sep 2020 09:01:30 +0000
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community /video-barry-schwartz-and-googles-martin-splitt-discuss-strained-relations-with-the-search-community-341028 The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”

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Wed, 23 Sep 2020 12:03:19 +0000
We’re hiring a new content lead for Search Engine Land and SMX /were-hiring-a-new-content-lead-for-search-engine-land-and-smx-341020 It’s a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.

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Wed, 23 Sep 2020 09:09:43 +0000
Google opens the source for its robots.txt parser in Java and testing framework in C++ /google-opens-the-source-for-its-robots-txt-parser-in-java-and-testing-framework-in-c-340920 The new releases are from Google’s Search Open Sourcing team.

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Wed, 23 Sep 2020 08:15:42 +0000
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes /google-local-ads-gain-attributes-pick-up-later-smart-bidding-for-store-sales-340972 The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

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Wed, 23 Sep 2020 07:00:42 +0000
Women in search: Why allies and networking are critical /women-in-search-why-allies-and-networking-are-critical-340891 How to be an active ally for equality in the search industry. Plus, networking resources for women in search.

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Tue, 22 Sep 2020 15:27:52 +0000
Google now supports shipping details schema for product results /google-now-supports-shipping-details-schema-for-product-results-340924 Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.

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Tue, 22 Sep 2020 12:50:27 +0000
Google rolling out video appointments, online classes to local business profiles /google-rolling-out-video-appointments-online-classes-to-local-business-profiles-340873 It requires a booking relationship with a Reserve with Google partner.

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Tue, 22 Sep 2020 11:27:21 +0000
Here’s why you need to attend SMX /no-excuses-heres-why-you-need-to-attend-smx-340950 Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales!

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Tue, 22 Sep 2020 10:32:57 +0000
Did Google just hint at an authority profile? /did-google-just-hint-at-an-authority-profile-340815 A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.

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Mon, 21 Sep 2020 10:45:12 +0000
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites /holiday-shopping-seo-last-minute-tips-and-techniques-for-e-commerce-sites-340834 How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

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Fri, 18 Sep 2020 17:01:24 +0000
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack? /next-on-martech-live-where-does-marketing-automation-fit-within-your-martech-stack-340829 Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.

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Fri, 18 Sep 2020 14:36:38 +0000
A new era has arrived in local search: Google’s Local Trust Pack /a-new-era-has-arrived-in-local-search-googles-local-trust-pack-340807 The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for.

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Fri, 18 Sep 2020 08:45:57 +0000
SMX is Coming to You in December 2020: Be a Part of it! /smx-is-coming-to-you-in-december-2020-340797 Interested in speaking at SMX? Now’s the time to submit your session idea.

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Thu, 17 Sep 2020 13:53:35 +0000
This decade’s most important marketing question: What data rights do advertisers possess? /this-decades-most-important-marketing-question-what-data-rights-do-advertisers-possess-340738 Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

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Thu, 17 Sep 2020 08:58:01 +0000
GoogleBot to soon crawl over HTTP/2 /googlebot-to-soon-crawl-over-http-2-340784 While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.

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Thu, 17 Sep 2020 08:51:46 +0000