Search Engine Land: News and Info About SEO, PPC, SEM, Search Engines and Search Marketing / / The latest news from SearchEngineLand.com. en-us hourly 1 Tue, 20 Apr 2021 16:57:49 +0000 Tue, 20 Apr 2021 16:57:49 +0000 editors@searchengineland.com Health insurance advertisers in the U.S. now required to pass Google Ads certification /health-insurance-advertisers-in-the-u-s-now-required-to-pass-google-ads-certification-347914 Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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Tue, 20 Apr 2021 12:00:00 +0000
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies /target-cpa-and-target-roas-will-be-bundled-with-other-google-smart-bidding-strategies-347924 Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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Tue, 20 Apr 2021 11:00:00 +0000
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief /seos-rejoice-core-web-vitals-release-moves-to-june-plus-wordpress-might-block-floc-tuesdays-daily-brief-347909 And why you should use social media as a key component of your negotiation research

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Tue, 20 Apr 2021 10:00:00 +0000
Google product reviews algorithm update was big but not like a core update, say data providers /google-product-reviews-algorithm-update-was-big-but-not-like-a-core-update-say-data-providers-347888 Here is a roundup of the impact of Google’s most recent algorithm update that touched down on April 8, 2021.

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Tue, 20 Apr 2021 09:49:34 +0000
WordPress proposes blocking FLoC by default /wordpress-proposes-blocking-floc-by-default-347887 It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.

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Mon, 19 Apr 2021 14:12:21 +0000
Google Search Console adds Page Experience report and filters for Search Performance report /google-search-console-adds-page-experience-report-and-filters-for-search-performance-report-347864 These new reports give us more information to prepare for the new timeline for the page experience update rollout.

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Mon, 19 Apr 2021 11:56:00 +0000
Google postpones page experience update rollout /google-postpones-page-experience-update-rollout-347862 The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August.

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Mon, 19 Apr 2021 11:56:00 +0000
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief /were-all-in-this-together-the-partnership-between-marketing-and-automation-347849 Plus, the local SEO problem of 1-star, no-comment reviews

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Mon, 19 Apr 2021 10:00:00 +0000
One-star ratings on Google are deemed not defamatory and why that’s a problem /one-star-ratings-on-google-are-deemed-not-defamatory-and-why-thats-a-problem-347830 It’s crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

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Fri, 16 Apr 2021 11:57:16 +0000
How to incorporate search demand in your campaign optimizations /how-to-incorporate-search-demand-in-your-campaign-optimizations-347798 Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

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Fri, 16 Apr 2021 11:25:46 +0000
The Google product reviews update was a big one; Friday’s daily brief /the-google-product-reviews-update-was-a-big-one-fridays-daily-brief-347790 Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

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Fri, 16 Apr 2021 10:00:00 +0000
Google Ads to roll out dynamic exclusion lists in coming weeks /google-ads-to-roll-out-dynamic-exclusion-lists-in-coming-weeks-347792 Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing.

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Thu, 15 Apr 2021 13:37:07 +0000
Automation isn’t about what machines can do for you, it’s about what you can do together /automation-isnt-about-what-machines-can-do-for-you-its-about-what-you-can-do-together-347778 Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.

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Thu, 15 Apr 2021 12:17:24 +0000
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief /automatic-supersonic-hypnotic-funky-fresh-auto-applied-recommendations-thursdays-daily-brief-347758 Plus, the business imperative behind inclusion and diversity

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Thu, 15 Apr 2021 10:00:00 +0000
Tips from the pros at SMX Create; Wednesday’s daily brief /tips-from-the-pros-at-smx-create-wednesdays-daily-brief-347728 Plus, competitors and regulators are sounding off on FLoC.

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Wed, 14 Apr 2021 10:00:00 +0000
Google Ads rolling out auto-applied recommendations /google-ads-rolling-out-auto-applied-recommendations-347739 Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

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Wed, 14 Apr 2021 08:32:56 +0000
The 2021 Search Engine Land Awards are open for entries /the-2021-search-engine-land-awards-are-open-for-entries-347704 New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.

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Tue, 13 Apr 2021 11:45:00 +0000
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief /google-tips-the-scales-in-its-own-favor-but-do-marketers-care-tuesdays-daily-brief-347670 Plus, how inclusion leads to diversity in marketing

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Tue, 13 Apr 2021 10:00:00 +0000
The business imperative behind inclusion and diversity /the-business-imperative-behind-inclusion-and-diversity-347683 “Without talent you don’t have an agency,” said Dr. Tucker.

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Mon, 12 Apr 2021 17:15:28 +0000
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’ /marketers-not-surprised-by-googles-project-bernanke-jedi-blue-347659 But ideas differ on how it will affect the day-to-day work for paid search advertisers

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Mon, 12 Apr 2021 13:33:49 +0000
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