SearchCap: The Day In Search, June 10, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• Google Adds
  Numeric Scale And CSV Downloads To Google Trends
  Google Trends has been a popular tool since its launch in 2006. It is one
  of several free tools that provides some helpful insight into search query
  popularity and by extension search volumes (although the tool doesn’t
  explicitly report on search volumes). Since launch Google has added
  features, such as…
• Trust the
  Linkers, Not The Links
  As much as I hate to pile on, run it into the ground, or beat a dead
  horse, when the topic is link bait I can’t resist, thus this week’s Link
  Week column. The recent fake-news-story-as-successful-link-bait event and
  the surrounding firestorm has bugged me and had me thinking, which…
• Landing
  Pages: Part of the Site, or Part of the Ad?
  Quick question: how do you think of your landing pages? (a) As part of
  your site. (b) As part of your ads. When you reflect on it, the answer
  probably should be a little of both. For most online marketing campaigns,
  landing pages are transitional — a bridge from the…
• Smooth
  Sailing Through The Rough Waters Of A Down Economy
  Economic waves rise and fall and Internet retailers are as vulnerable to
  capsizing as any business. Why do some local businesses seem to ride it
  out more easily than others? What can you do to help your business stick
  around until the next break in the storm? Here are…
• McCain
  Using Google To Vet VP Candidates
  According to Reuters presumptive Republican nominee John McCain is using
  Google as a tool to do background checks on potential running mates: "You
  know, basically it’s a Google," he said to laughter at a fund-raising
  luncheon when asked how the selection process was going. "What you can
  find out now…
• Search
  Illustrated: Search World 2008
  Search engine results aren’t realized simply from optimizing your web site
  anymore. This week’s infographic shows that gaining an understanding of
  the multi-channel nature of the Internet is key to successful online
  marketing campaigns:…
• Instant
  (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
  This one’s for all of you consultants, agencies, and in-house SEM’s who
  find themselves "inheriting" a sloppily-built account started by someone
  else. It’s also a cautionary tale for anyone thinking about "casually"
  starting out an AdWords account. Hopefully I’ll save you some cash today,
  but in particular I hope…

Search News From Around The Web:

Apps & Portal Features

• 
  Google Docs to Add PDF Storage, Google Operating System
• Rumor: A
  WebKit-based GBrowser?, Google Blogoscoped

Business Issues

• 
  Yahoo Shareholders Seek Repeal of Severance Plan, New York Times

Link Building

• 
  Cross Sell to Build Links and Increase Rankings – Search Engine Guide Blog,
  Search Engine Guide
• 
  Organizing Your Link Lists for Effective Link Building, Search Engine
  Journal

Local, Maps & Mobile

• 
  Bringing Richer Data to a Local Search Near You, Google LatLong
• 
  Street View turns 1, keeps on growing, Google LatLong
• 
  Google Maps Mashup Award Winners!, Google Maps Mania
• 
  Google Maps meets ‘Grand Theft Auto’, News.com

Paid Search & Contextual

• Clinton
  Needed More Search: Q&A With Google’s Greenberger, ClickZ
• 
  Inside AdSense: The AdSense Pub(lisher) Crawl, Inside AdSense
• 
  New third parties for the Google content network, Official Google Blog

Searching

• 
  Amazing Firefox Search Engines Selection, Brian White
• 
  Hot Searches from June 09, 2008, AOL Hot Searches
• 
  Lingro: Possibly The Coolest Dictionary and Translation Service We’ve Ever
  Seen, Read/Write Web
• Is Google Making
  Us Stupid?, The Atlantic

SEM Industry

• 
  3 Tips to Help You Find Your Next SEO Job, Search Engine Journal
• 
  BIGLIST SEO Blogs Update 060608, Online Marketing Blog
• Do We Need
  SEO Forums?, Search Engine Roundtable
• 
  Is black hat SEO advanced enough to be called advanced SEO?, SEO Theory
  and Analysis Blog
• Online Ad
  Spend Intact Despite Weakening Economy, Search Engine Watch

SEO & SEM

• 
  3 Best Desktop Backlink Checking Tools, Search Engine Journal
• A Googler’s
  Sage Advice on Absolute vs. Relative URLs, Search Engine Roundtable
• 
  Search Freindly, Unfriendly and Meh-Friendly Links, Search Engine Guide
• SearchMonkey
  Apes The Chicken Co-op, MediaPost
• 
  Keyword Discovery Process for Small Businesses, SEOmoz
• 
  Silverlight Optimization, Interview with Jonathan Hochman, Search Engine
  Journal

Social Media

• 
  Online Marketing Tips Video: Business Tips for Twitter, Search Marketing
  Gurus

Web Analytics

• 
  FeedBurner’s New Home, Google Operating System

Other Items

• Google
  Street?, Brian White

Recent Hot Items From Sphinn, Our
Social News Sharing Site:

• There’s No Such Thing as
  Advanced White Hat SEO
• Top 7 Must have Firefox
  Extensions, Plugins, and Tools
• AdWords 911: The 4 Step
  Emergency Fix for Dying AdWords Accounts
• Relationships and Online
  Social Networks: The Value of Sites Like Twitter and Plurk
• Title-tags for dummies? How-to
  explain basic SEO concepts to clients and prospects
• Does Google Use Click-Thru
  Rate (CTR) in their Organic Listings too?
• Defeat Google with Guerilla
  Warfare
• Small Business PPC – 26
  Mistakes That Cost You Money
• 3 Tips to Help You Find Your
  Next SEO Job
• Hey Google, Eat My Shorts!
• Reddit Adds the Random Box

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.