SearchCap: The Day In Search, June 5, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Search Marketing Expo Day Two Recap
  The second and final day of the Search Marketing Expo show in Seattle, SMX Advanced was today. Here is what was covered at the sessions and some recaps of some of the buzz around the conference today….
• 
  Google Updates AdSense Program Policies
  The Inside AdSense blog informed us that they have recently updated their AdSense program policies….
• 
  Google Updates & Details Webmaster Guidelines
  Google has just updated their Google Webmaster guidelines page with clearer and more detailed guidelines. If you scroll down to the quality guidelines portion and the “Quality guidelines – specific guidelines” section, you will notice that those specifics are now hyperlinked to more details. Avoid hidden text or hidden links….
• 
  Yahoo Finalizes Slurps Move To New Address
  The Yahoo Search Blog announced the transition of Yahoo Slurp, Yahoo’s web crawler, from inktomisearch.com to crawl.yahoo.net is now complete. The IP addresses and the user-agent are remaining the same but the DNS lookup is different, it is now crawl.yahoo.net. This does not apply to other Yahoo crawlers, including Yahoo…
• 
  Google Maps Now Showing More Detailed Transit Data
  The Google Lat Long Blog announced that Google Maps is now providing more detailed information for those who take mass transit. Now, in addition to the icons that show bus stops, train stations or subway stations, Google Maps will now show more information when you click on those icons. Google…
• 
  S. Korea’s SK Telecom Partners With Google On Mobile Ads
  South Korea’s SK telecom to offer Google’s search ads on handset from MarketWatch reports that South Korea’s largest mobile provider has partnered with Google to provide mobile ads to their customer base. The deal will allow Google to provide search-related online advertising on SK telecom’s mobile web portal. The revenue…
• 
  Blinkx, Video Search Engine, To Power Ask.com Video Search
  Blinkx Strikes Ask.com Video Search-Engine Deal from CNNMoney.com reports that video search engine, Blinkx will power Ask.com’s video search. This deal will give Ask.com access to Blinkx’s 12 million hours of audio and video content. Each time a user searches for Blinkx’s content, Ask.com has agreed to pay a fee,…
• 
  Google Announces Salesforce.com AdWords Alliance
  The rumors have been confirmed. Google announced a strategic alliance with Salesforce.com today. The alliance will mean that Salesforce.com will build Google AdWords advertising tools directly into the Salesforce.com portal. Salesforce.com will resell AdWords services as a distribution channel for Google….
• 
  Sproose Updated
  Sproose, a social search engine that allows users to rank results which I wrote about back in February – Sproose, a social search engine has updated, making it easier for users to rank the index of results. Simply run a search, find a site that you like and click on…
• 
  Search Illustrated: Tagging Explained
  Tagging is the Web 2.0 version of adding metadata to web content, but with an interesting user-generated twist that the earliest forms of metadata lacked. A W3C recommendation document defined a set of meta tags for web content, including the “keywords” tag. This tag allowed a content owner to…
• 
  Don’t Get Duped By Google And Yahoo! Match Typing
  In Google AdWords and Yahoo Search Marketing (Y!SM), not only do match types have different names, but matching technologies and algorithms are dissimilar. I’ll review the various match types and discuss differences. For this article, I’ve done some testing and included some results….

Search News Headlines From Elsewhere

Applications & Portal Features

• Ezilon
  Directory Launches Localized China Edition, Bill Hartzer
• Firefox 3.0
  may block sites fingered by Google, PC World

Business Issues

• Google:
  a company born of rejection, News.com
• Yahoo!
  Annual Meeting of Stockholders Tuesday, Yahoo Press Releases
• Google
  shivs server crowd with PeakStream buy, The Register

Local, Maps & Mobile

• Mobile
  web use in the US surges ahead with three fold increase in last 12
  months, webitpr
• New
  Google Earth Gallery Gadget, Google Earth Blog
• Google
  Transit in Google Earth, Google Earth Blog
• The
  JetBlue point of view, Google LatLong
• Search firms
  battle wireless carriers, San Jose Mercury News

Paid Search & Contextual

• Google
  KeyWord Sandbox is Now Google Keyword External, David Dalka
• Google Now
  Updates AdWords Traffic Estimator Stats Monthly, Search Engine
  Roundtable
• Google AdSense
  Continues Test of Site Authentication Feature, Search Engine
  Roundtable
• Yahoo’s
  Dan Broberg Discusses Opening “Panama” Search API, Rimm Kaufman

Searching

• Introducing
  Ask3D – A Truly New Way to Search, Ask.com Blog
• Ask.com
  Debuts Ask 3D: Say Hello to Morph Technology, ResourceShelf
• Exclusive
  – New Ask.com User Interface Video Demo, MarketingPilgrim
• Finding
  Online Sources To Trust, WebProNews

SEM Industry

• Congratulations
  to our latest Search Engine College Graduates!, Search Engine College
• Debating
  Blogging Disclosure With Rand Fishkin On Net Income, ShoeMoney
• Exclusivity
  Rumors Between SES, SMX and WebmasterWorld Are True, Search Engine
  Roundtable

SEO & SEM

• Yahoo
  robots nocontent Tag – Google?, SEOptimise
• Leveraging
  Big Business Assets for Better SEO Visibility, Search Engine Watch
• Will
  Google’s FeedBurner Scorch Organic SEO?, Search Engine Watch
• Googleshare
  Floors, Google Blogoscoped

Social Media

• Big Brands
  Shy Away from Social Media, Search Engine Watch Blog
• Search
  Optimizers Turn to Social Sites, PC World

Other Items

• Real
  Time, WSJ.com
• What
  Google bought in the past 12 months, PC World

• Greetings
  from SLA, Google Librarian Central

• EBay
  Plans to Broker Radio Ads, WSJ.com
• New
  Ask.com Television Campaign: Leaked Photos Include Half Dressed Women With
  Swords, Techcrunch

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.