SearchCap: The Day In Search, November 23, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search in Pictures: Yahoo Ping Pong, Google Ski Mask & Thanksgiving
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
• 
  YouTube Tips: How To Market Via YouTube
  The Secret Strategies Behind Many “Viral” Videos via TechCrunch has an obsoletely awesome list of tips and techniques to make your YouTube videos a success. Here is a quick run down of some of those tips:…
• 
  Google Webmaster Help & AdSense Help Support Staff
  The Google Webmaster Central Blog has provided us with a listing of all those Googlers who help answer questions in the Google Webmaster Central Group. They are proud to announce they can support people in 12 different languages. Here is the run down….
• 
  Google Adds “Selling Links” For PageRank To Link Schemes Page
  Google Blogoscoped reports Google has updated one of their help pages to include the words, “selling links,” when discussing link schemes. On the Why should I report paid links to Google? page, Google changed the document to add the words “selling links” through the page. So one line now reads:…
• 
  Ask.com Plans On China Expansion
  IAC Looks to Expand Web Presence in China from the Wall Street Journal reports Ask.com is planning on coming to China within two-years. Barry Diller said he plans on spending $100 million to bring Ask.com to China. Diller told the Wall Street Journal, “We’ve certainly got enough capital to do…
• 
  Google Drops Videos For Products In Top Navigation
  Google Blogoscoped reports that Google has dropped the “video” link within the main top navigation at Google and replaced it with a “products” link. You can now find the “video” link by clicking on the “more” link, which will expand and show the video option at the far bottom of…
• 
  Wife Googles Husband, Discovers He Kept Lottery Win A Secret
  Miami woman sues missing husband for share of lottery win from the AP reports a husband was keeping a huge secret from his wife. The secret? He won $19 million in the Florida lottery jackpot! Donna Campbell is now suing her husband for half of his winnings, which turned out…
• 
  Thanksgiving Search Engine Logos & Off For The Day
  Search Engine Land is taking the Thanksgiving holiday off, and best wishes to all those celebrating today. We’ll be back with regular coverage tomorrow. Search engines are celebrating with special logos like those above. See the full-sized versions (including Yahoo’s animated one) and more special search logos in Search…

Search News From Around The Web:

Applications & Portal Features

• Introducing the "Tools" tab, Official Google Checkout Blog
• Hello Twitter!, Google Desktop APIs
• Microsoft’s Hotmail founder goes for the (wrong) Office jugular with Live Documents, CNET
• A Hacked Google Account, Google Blogoscoped

Business Issues

• Are Chinese Authorities Hijacking US Companies’ Traffic?, Wired
• Facebook Stealing Googlers At An Alarming Rate, TechCrunch
• Google and Other People’s Content, BusinessWeek

Conferences

• SMX London 2007 Conference Notes: Part 1, Marketing Pilgrim
• SMX London 2007 Conference Notes: Part 2, Marketing Pilgrim
• SMX London 2007 Conference Notes: Part 3, Marketing Pilgrim
• SMX London 2007 Conference Notes: Part 4, Marketing Pilgrim
• The Inevitable Evolution of SES Chicago, AIM Clear Blog

Local, Maps & Mobile

• Google Map’s Coupons: My Coupon is bigger than Your Coupon, Mike Blumenthal
• Google now promoting Google Coupons with AdWords, Mike Blumenthal
• MapQuest Brings Mobile Turn-by-Turn Navigation Directly to Mobile Handsets for $4.99 a Month, AOL News
• Goog-411 calls now completed by bandwidth.com, Mike Blumenthal

Link Building

• Building Links Like an Expert, WebProNews

Paid Search & Contextual

• 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign, PPC Hero
• Beyond Black Friday, adCenter Blog
• Google Testing Ads That Get ‘Action’, CNN Money
• Searching your account for AdSense for content and referrals?, Inside AdSense
• Google Accidently Send Out AdSense Tax Updates Via Email?, Search Engine Roundtable
• The 6 Next Steps After Your AdWords Content Optimization, PPC Hero

Searching

• Feedster Quietly Dies… So Which Blog Search Engine Do You Use?, Read/Write Web
• Searching for Turkey Brine: Google vs. Yahoo!, Screenwerk
• Now in the Czech Republic, Google News Blog
• On Google’s Navigational Bar, Google Operating System
• Should Google Index Scam Sites?, PC Magazine

SEM Industry

• Women of Internet Marketing Wednesdays – Part 28, Search Marketing Gurus
• Taking on the 800lb Gorilla: Search engines beating Google (Part 1), Search Marketing Gurus

SEO & SEM

• Part 2 – The Genesis for a Successful Online Marketing Campaign, Stepforth
• What rank checking and nose picking have in common, SiteMost
• Google Confirms Again that Shared IPs Are Just as Good as Dedicated IPs, Search Engine Roundtable
• How to Move From the 2nd Page of Google to the 1st Page, Performancing.com
• WordPress SEO – The beginner’s guide, www.joostdevalk.nl

Social Media

• Facebook Is Almost 2/3 Women (and other stats), TechCrunch
• Rumour: News Corp to buy LinkedIn, TechCrunch
• Is Facebook Really Censoring Search When It Suits Them?, TechCrunch
• Top 100 Social Media and Social Networking Blogs, Virtual Hosting Blog
• Why Search Marketers Should Be Running Your Facebook Social Ad Campaign, Site Visibility
• Read Wikipedia Articles Offline, Google Operating System

Video, Music & Image Search

• Flickr’s Uploadr 3.0 beta offers more control, News.com
• Porn on the menu for China’s video searchers, Vnunet.com
• U.N. aid agency seeks YouTube ads, Reuters
• Yo! Singapore censor rap hits YouTube, Reuters

Other Items

• A taste of fall, Official Google Blog
• Giant Global Graph, Tim Berners-Lee
• Innovation After Google?, SEO By The Sea
• Bonnie Brown On Her Years at Google, Google Blogoscoped
• View from the top: Peter Norvig, Google’s director of research, New Scientist

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

• del.icio.us: An Underrated Link Building Tool
• 17 Guerrilla Marketing Ideas for Your Website
• Top 5 UK Business Directories
• Rumour: News Corp to buy LinkedIn
• Expose Yourself… Publicly!
• 20 Ways To Get Traffic & Sales From Web Video & YouTube
• Gearing up for Holiday Sales? Cyber Monday and Black Friday Must-knows for Any Online Marketer | Search Marketing Standa
• How to Decide Who to Link To
• “I’m feeling lucky” button costs Google $110 million per year
• Why Social Media Services are Like Slavery and SMO Equals Abolitionism
• Facebook Marketing:How Facebook is Sabotaging their Own PPC
• WordPress SEO – The beginner’s guide
• The Nine Best Story Lines for Marketing
• PayPerJokes Crime and Google Does Evil – My First Review
• Use Facebook in Domain Name … Get Banned by Facebook!
• The Secret Strategies Behind Many “Viral” Videos
• How We Got Our SEO Blog Featured On Sky News
• Microsoft Starts Covering Their Ass On Rogue Bot Intrusions
• Top 10 List “Why Some SEO Clients Suck”
• Online Press Release Service Comparison – Which is Best?
• Social Media Marketing is Branding

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.