SearchCap: The Day In Search, November 30, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search in Pictures: Matchbox20 At Yahoo, Ask Tattoo & Yahoo Paintball
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more….
• 
  Google Reader Adds Recommendations And Drag & Drop
  The Google Reader Blog announced that they have added two new features, unique to Google Reader, but not unique to many other RSS readers. The new features are “recommendations” and drag and drop capabilities….
• 
  Danny Sullivan & Rand Fishkin Talk About Search Ads Vs. Facebook Ads
  Forget Facebook. Search Ads Are the Revolution from Danny Sullivan’s monthly AdAge column talks about how search ads compare to Facebook’s ads. That column is the topic in this week’s SEOmoz’s Whiteboard Friday. Danny sat down with Rand Fishkin at SEOmoz’s office in Seattle to create the following video. Enjoy!…
• 
  Facebook Modifies “Beacon” To Mollify Privacy Critics
  As we wrote yesterday, Facebook faced a furor from critics who argued its Beacon program went to far in tracking its users’ actions on non-Facebook sites and broadcasting those back through Facebook newsfeeds. As of last night the company had decided to make changes in the advertising program to appease…
• 
  Google Adds Report Malicious Software Form
  Yesterday I wrote how Search Spam Is Getting More Dangerous Every Day based on the serious malware issue that impacted Google, Yahoo and other search engines. Last night, the Google Online Security Blog announced the launch of a new form to report malware software to Google. It is Google’s way…
• 
  SES Chicago & PubCon Vegas Next Week: Can’t Make It?
  Next week we have two large search marketing related conferences taking place. We have Search Engine Strategies Chicago and WebmasterWorld’s PubCon Vegas that are overlapping. Most conference attendees needed to choose between PubCon or SES, so most cannot make it to both conferences. Personally, I am not going to either…
• 
  WSJ: Google Will Bid For 700MHZ Wireless Spectrum
  Google has said in the past that it would “probably” bid on the 700 megahertz wireless spectrum but has also adamantly declined to confirm that it would. During the last Google earnings call there was an explicit statement bay CEO Eric Schmidt, in response to an analyst question, that there…
• 
  The Search Shopping Mall: Moving up the Long Tail
  Some time ago, I did a blog post called the “Other Long Tail of Search”. When Chris Anderson’s book came out, several smart search marketers realized that the long tail phenomenon applied to our industry as well. If you look at the keywords that drive traffic to your site…

Search News From Around The Web:

Applications & Portal Features

• MarketWatch Revamps Stocks Portfolio Tool, Makes Good Use of Ajax, TechCrunch
• The "Google-Compatible" Hard Disk, Google Blogoscoped

Business Issues

• AdBrite Raises $23 Million, Private Equity HUB
• AOL to Adopt Diversified Brand Strategy, Screenwerk
• Facebook Nabs $60 Million Investment from Li Ka-shing, BoomTown

Conferences

• SMX London Coverage: Search Marketing for Financial Services, Search Engine Guide
• Anne Kennedy Talks About SES Chicago, Search Marketing Gurus
• How Pubcon is Like the Kumite, ShoeMoney
• Yahoo! at PubCon Las Vegas 2007, Yahoo Publisher Network Blog

Local, Maps & Mobile

• Lists & Rankings: Top Ten U.S. Wireless Service Providers, ResourceShelf
• Nerdspotting: Marissa Mayer to demo Googlephone tonight?, Valleywag
• Update on Street View via search, Google LatLong
• Virginia Tech Says Thank You in Google Earth, Google Earth Blog

Link Building

• Link Buying Crimes vs Sponsored Scientific Research (and the Future of Information Quality Online), SEO Book

Paid Search & Contextual

• AdSense Ad Click Zones – Gmail and Other Large Sites Get a Better Deal, ProBlogger
• AdSense for search offered for Thai, Inside AdSense
• New PDF Ad Service for Publishers, Yahoo Publisher Network Blog
• Baidu Keyword Costs Increase, Asia Media Journal Online
• Download Your AdSense for Search Top Query Data Before Google Deletes It, Search Engine Roundtable
• Google AdSense’s MediaBot Crawler Breaking URLs?, Search Engine Roundtable
• Google Product Search Filled With Google Checkout Badges (No PayPal Badges In Sight), Google Blogoscoped
• Is The Adwords Impression Share Metric a Data Goldmine?, SEM Geek
• Playing Cupid? – How to Write Delicious Dating Ad Copy, adCenter Blog
• Tips to Tell if You’ve Been Smart Priced with Google AdSense, Search Engine Roundtable
• Will Google AdSense be Impacted by the Dell Lawsuit?, Search Engine Roundtable
• [Video] How Aggressive Ad Placement Kills Websites, SEO Book

Searching

• The Theseus image and video search project, Pandia
• ShipGooder Shipping Search Engine Proves that Milliseconds Matter, Bill Hartzer

SEM Industry

• The Launch of Private Messaging on SEOmoz, SEOmoz

SEO & SEM

• PayPerPost Users Freaking Out Over Google PageRank Nuke, TechCrunch
• Why Google shows a second search result for certain domains, BlogStorm
• Example of SEO Strategy Document, Shimon Sandler
• SEO Mistakes: read the fine print, Matt Cutts

Social Media

• AOL’s Propeller Hits 400,000 Users , Search Engine Journal
• Google Testing OpenID With Blogger, May Offer OpenIDs To Users, TechCrunch
• I Love Mixx, but I’m Still a Digger, ViperChill

Video, Music & Image Search

• CNN/YouTube debate highlights for your video units, Inside AdSense
• Short-lived glitches plague YouTube, News.com
• Sites Let Bloggers Make Money on Photos, Marketing Pilgrim

Web Analytics

• 4 Web Analytics Tips for SEM, Search Marketing Gurus

Other Items

• Doodle 4 Google My Australia Winners Announced, Googlified

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

• Graywolf Calls Out Christina Warren Of Download Squad
• Example of SEO Strategy Document
• Search Spam Is Getting More Dangerous Every Day
• Sculpting PageRank Builds Muscle – What a nonsense!
• 23 Surefire Small-Business Marketing Tips for 2008
• MSN / Live Bot Does Not Follow 301 Redirects?
• Open Web Awards – Collective Thoughts
• Google’s Mythical Prowess as an Innovator
• Best answer to a question – EVER
• 5 Reasons to Build Links In-House | SearchEngineWatch.com
• 12 Reasons to Join Mixx and Abandon Digg
• Link Baiting: Do you control the link flow or do you 301 it all?
• Google’s sneak attack? Adsense for Facebook
• How Do You Get Local Links?
• Sphinn’s search
• How to use Google webmaster tools stats with Excel
• Social Networking with the Elite
• Pattern Your Audience: How Editorial Calendars Can Increase Your Readership
• Yahoo Merchants are PO’d and Ready to Bail After Monday Collapse
• Monetizing SEO/ the Moz method – A Question and Answer forum discussion on the progress of MOZ
• Busting the 10 Most Common Social Media Myths
• How Many SEOs Does It Take To Change a Light Bulb?
• Reputation Management and Your So-Called Expert-Self
• Blogging Isn’t Losing Steam, It’s Just Getting Easier

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.