SearchCap: The Day In Search, October 26, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• Search in Pictures: Matchbox 20, Dr. Muhammad Yunus & Yahoo Parachute
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….

• 
  Facebook To IPO Next Year (It’ll Have To)
  I’m still on vacation, but catching up on my reading, I see that Facebook "years away" said founder Mark Zuckerberg last week. I also see Facebook will have more than 700 employees next year. So like Google and Microsoft, it’ll be forced to IPO against its will sometime next year,…
• 
  Preview YouTube’s New Video Browsing Page
  The YouTube Blog announced that new features are going to be launched in the upcoming months. One new feature is a new user interface for the video browsing page. You can preview the new page at this location. You will notice that if you mouse-over the video tab, up come…
• 
  Got “Google” In Your URL? Sorry, No AdSense For You
  AdSense Disallowed On URLs Containing “Google”, Google Says from Google Blogoscoped shows an almost comical AdSense ban of a portion of his site. Reportedly, Google has disallowed him from displaying Google AdSense ads on the Chinese version of his site, because it is located at http://google.blogoscoped.cn/. Google sent him the…
• 
  Judge Rejects Google’s Motion To Dismiss American Airlines Suit
  Eric Goldman reports Judge John McBride has denied Google’s motion to dismiss of the American Airlines search ad trademark suit. The court document does not explain why the judge denied Google’s motion. All it says is that he dismissed the motion. Eric Goldman feels that taking this case to court…
• 
  Microsoft Has Huge Quarter, Online Not As Good
  Because Google has been so successful financially, one tends to think of Microsoft as the underdog these days. It’s not. Microsoft had a huge overall quarter, with revenue of $13.76 billion and profit of $4.29 billion. Vista appears to be selling well, despite mixed to negative reviews. So are Office…

• Consolidating Sitemap Files With Google
  Mickey Kataria has posted on the Google Webmaster Central blog that if you can verify ownership of multiple sites, you can consolidate the Sitemap files for those sites and either combine the URLs from those sites into one Sitemap or create separate files for each site, but store the files…

Search News From Around The Web:

Applications & Portal Features

• Nested Folders in Gmail, Google Operating System
• Subscribe to Comments – by email!, Blogger Buzz
• Lifehacker Faceoff: Zoho Suite vs Google Docs, lifehacker.com

Business Issues

• Genius At Work: The $160 billion typo, Valleywag
• Yahoo Japan Shares Fall on Rating Cuts, Net Decline , Bloomberg
• Baidu Announces Third Quarter 2007 Results, CNN Money
• Ad body urges EU vigilence on Google’s DoubleClick deal, The Guardian
• Google Director Sells Shares, Forbes

Local, Maps & Mobile

• Google Earth used in rocket strikes on Israel, Telegraph
• Clickable Polys = Old School Image Maps Educational Games?, Google Maps API Blog
• Google Maps Local Business Center Bug, Search Engine Roundtable

Link Building

• How To Use Link Requests To Sell Your Product As Well As Build Links, SiteVisibility
• Watch Out How You Ask for a Link!, Search Engine Roundtable

Paid Search & Contextual

• WidgetBucks Update – Speeds Up Loading Time, Removes Backlink and Removes Non English Sites From Network, www.problogger.net
• Google Fixes AdSense Channel Reporting Issue, Search Engine Roundtable
• Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine, PPC Hero
• Google’s Behavioral Targeting Flaws Put Advertisers at Risk, Search Engine Journal
• On Your Marks, Get Set, Go! The Festive Season Is Nearly Upon Us But Is Your Ad Copy Optimised To Go the Distance?, adCenter Blog
• Webinar transcript now posted, Inside AdSense
• What Every Multichannel Merchant Should Know About Paid Search Performance Audits, Rimm Kaufman

Searching

• Two More Sources for Cached Web Pages: ZoomInfo and DiplomacyMonitor.com, ResourceShelf

SEM Industry

• A Message to the Sphinn Community, Karl Ribas
• Whiteboard Friday – Welcome to the Jungle, SEOmoz

SEO & SEM

• Search Engine Guide Publisher Responds to PageRank Drop, Search Engine Guide
• Competition: Create a Slogan for Bloggers Hit by the Page Rank Slam of October 07, www.problogger.net
• Google’s NoFollow & Small Business Websites, Search Marketing Gurus
• Bloggers have sway in Google for brand name searches, News.com
• Extreme SEO Q&A, www.joostdevalk.nl
• [Video] Google & SEO Friendly Page Titles, SEO Book
• Many SEOs Still Don’t Get PageRank, Search Engine Roundtable
• Content Creation: About Journey, Not Destination? – Part 2, Search Engine Watch
• How to handle Googlebot during site downtime, BlogStorm
• Semantic HTML and Search Engine Optimization, Opera Developer Community
• Should Your E-Commerce Site be Dynamic or Static?, Search Engine Roundtable

Social Media

• Advertising With Flyers On Facebook – Do The Ads Bring Traffic?, Digital Inspiration
• Digg Images On The Way, TechCrunch

Other Items

• Milestones: NewsNow Breaks 30,000 Sources Barrier, ResourceShelf
• Google Vs. Renoir, Picasso And Warhol, Forbes
• Is Google Planning a New Campus? , David Dalka
• Yahoo supporting wind power in India, hydropower in Brazil, News.com
• Vote: Doodle 4 Google Australia, Googlified
• Yahoo Internet Cafes Launch in Vietnam, Search Engine Journal

Hot Items From Sphinn, Our Social News
Sharing Site:

• Avoiding Blinkered Reputation Management
• Google Pimp Smacks Authority Sites
• Googleís Paid-link Smack in the Face
• SEG Publisher Responds to PageRank Drop and Public Criticism
• 13 Interesting Stats About Sphinn
• 8 Things We Learned About Google PageRank
• Black Hats Making $15k/week with Facebook Flyers Pro
• Google Can Kiss My DerriËre
• How To Get 1261 RSS Subscribers In Less Than 3 Months
• Facebook: Who needs Google? Facebook’s stealth ad system
• Social Media Star vs a Social News Voting Whore
• Effective Networking: 7 Ways to Connect With People in Your Niche
• How To Create a Blog With A Rabid Following
• Crude PPC Trademark Rules Screw Hotel Franchise Owners
• Jakob Nielsen: SEO Career Prospects Dim Since Basics Are Simple
• My Opinion on the Google Page Rank Massacre
• Online Publishers: How Will You Respond? We Want to Know…
• DING DONG: Google PageRank Fracas = RIDICULOUS JOKE of The Blogosphere!
• Shana’s Sphinn Fairytale, Will You Still Love me if I’m Not on the First Page?

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.