SearchCap: The Day In Search, October 3, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Why Mobile Search Is Irrelevant To B2B Marketing
  Mobile search is the hot topic this week, especially given SMX Local & Mobile and the fact that Google AdWords is showing text ads for free on mobile phones for the next 46 days. I spend my days helping B2B marketing professionals drive revenue and improve marketing accountability, so…
• 
  Billboard Showdown: Google 411 Takes On Ask’s Algorithm
  I’m in the Bay Area this week, and driving down Lombard Street, I brought the car to a halt when I saw the two billboards above. Yes, that’s one of the Goog411 billboards for Google Voice Search sitting on top of an Ask.com "The Algorithm" one. Sadly, there’s doesn’t…
• 
  AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent
  AOL, Google, Microsoft, Yahoo Sued Over Competitive Bidding Patent from InformationWeek reports Performance Pricing filed a patent lawsuit (PDF document) against AOL, Google, Microsoft, Yahoo over how they use competitive bidding within their search ad marketplace. The patent named Systems and methods for transacting business over a global communications was…
• 
  Google Finally Opens San Francisco Office
  Google opens San Francisco office from News.com reports Google has finally opened a San Francisco office. The office was opened this past Monday and is located on Spear Street in the tech-heavy South of Market area. Many Google employees commute each day from San Francisco to Mountain View, it appears…
• 
  Yahoo Sued Over Public Art Modification
  Yahoo Company Art Exhibit Stirs Up Controversy from ABC reports that Sharon Louden, the artist Yahoo hired to provide art around their campus, has sued them over changing the landscape around the art. The art is named Reflective Tips, and they consisted of a few wires with reflectors spread out…
• 
  Google Adds Security & Space To Corporate Gmail Users
  Google boosts corporate e-mail service from the AP reports that Google is adding security and more email storage space to Gmail for their corporate users. Google purchased Postini, a software security for electronic communications company, back in July. They will be utilizing the Postini technology to add security software to…
• 
  Google Ordered To Pay $14,000 In Germany Over Gmail Trademark
  Google fined in German Gmail trademark case from News.com reports Google was ordered by a German court to pay $14,000 over using m.gmail.com for their mobile Gmail users. As we know, Google lost the Gmail trademark case in Germany and was ordered to stop using Gmail.com. It appears that Google…
• 
  SMX Local & Mobile Recap
  The SMX Local & Mobile conference is over now. It took place in Denver over the past two days. There has been a lot of coverage of the conference, just in case you were unable to attend. Below are links to the various session notes, pictures and overall write-ups on…

Search News From Around The Web:

Applications & Portal Features

• New Power Tool for Creating Gmail Accounts by the Ton, Fantomaster
• Google Cuts Ads From Orkut Service – WSJ.com, Wall Street Journal
• Publishers warned over Google News deal, The Guardian
• Yahoo! Leveraging "Content" for Queries, SEOmoz
• How Well Does Google Translator Cope With Idioms?, Google Blogoscoped

Business Issues

• Google Still Cheap Atop Tech Heap, Forbes
• Google’s European exposure should boost revenues, National Post
• Microsoft’s chief executive has seen the future – and the future is advertising, Times Online
• Parents’ fury at Google’s copyright roadblock, The Register
• Google to $2,000 a Share?, Silicon Alley Insider
• Yahoo ponders Kelkoo’s future, FT.com
• TechCrunch to Sell to CNET for $100 Million?, Silicon Alley Insider

Local, Maps & Mobile

• Video: Five Minutes with Vanessa Fox on Zillow, Online Marketing Blog
• Where in the world is…, Google LatLong
• Four Reasons I Think Google May Try To Become A Carrier In India, InformationWeek
• A Discussion Forum Within Google Earth, Google Earth Blog

Link Building

• Link Baiting: About, Tactics And Tricks, Lost Art Of Blogging
• .Edu and Spam, Google Blogoscoped
• Google Says Spam Links Can’t Hurt You; Again, Search Engine Roundtable

Paid Search & Contextual

• AdSense Publishers: How Many Channels do you Use?, Search Engine Roundtable
• How Many Google AdSense Publishers Change the Default Ad Color, Search Engine Roundtable
• Get Your Web Site in Good Working Order: Google Website Optimizer, Search Engine Watch

Searching

• Feeds in the search results?, Joost de Valk
• Top 100 Alt Search Engines, October 2007, Read/Write Web
• Tricks, Treats, Diets and Hurricanes: October Smart Answers, Ask.com Blog
• Live Search : Relevance, Relevance, Relevance!, Live Search Blog
• On Paid Links & Libraries Like General Web Engine, ResourceShelf

SEM Industry

• Search Firm iProspect Opens Australian Office, MediaPost
• Tim Armstrong in Toronto, Sees Agency Growth, Traffick

SEO & SEM

• Search Engine Marketing and Garage Sales, Search Engine Guide
• Google Purges The Payola, Forbes
• Explaining the Winner of the SEOmoz Landing Page Contest (Part 2 of 2), SEOmoz
• How Content Management Systems changed SEO forever, SEOptimise
• Are Google’s Allintitle, Allinanchor and Allinurl Operators Buggy?, Search Engine Roundtable
• The Effectiveness of Writing for the Web, Justin Davy

Social Media

• Thoof Takes a Shot at Digg, Touts Personalization, Pronet Advertising
• Top 30 blogs ranked by Digg saturation, BlogStorm

Video, Music & Image Search

• Google Photos Blog, Googlified
• Magnify.net Launches New Video Aggregation Platform, TechCrunch

Web Analytics

• Tracking Practical KPI’s with Web Analytics, Search Engine Journal
• ComScore Launches Enhanced Search Analytics Service, MediaPost

Other Items

• Podcast: Yahoo & Microsoft Update Search, Google’s Birthday, & Some SEO Items, Search Pulse
• Google celebrates Unity Day, Andrew R H Girdwood
• Ask adverts on tv!, SEO Home

Hot Items From Sphinn, Our Social News Sharing Site:

• Matt Cutts replies to David Airey: A tale of Paid Link pain and woe
• Marketing Choices To Be Made When Reacting To The Latest Blogging Craze
• Social Search – The Potential Impact on the Search Marketing Industry
• AimClearBlog [as good as] Live from SMX Denver – Search Marketing has Gone Mobile – Be Ready or Be Left Behind
• Muhammad Saleem, Lyndon, Murakami and The OC – (Sorry Tom Cruise, No Sympathy For You)
• Optimize Yourself for Search Marketing Employment and Recruiting
• Bloggers: Are You Ready For Writer’s Block?
• The Importance of Having a Conference Strategy
• You (Yes, YOU!) Can Help Kill Spam on Sphinn
• Britney Spears Plumps My Pillow
• How to Identify & Target the Right Niche Social Media Sites
• MindValley Launches SocialRank To Aggregate Niche Blog Content

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.