SearchCap: The Day In Search, September 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meta Keywords Tag 101: How "Legally" Hide Words On Your Pages For Search Engines If there’s anything I particularly hate when it comes to SEO, it’s the meta keywords tag. I […]
Danny Sullivan on September 6, 2007 at 3:29 pm
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Meta Keywords
Tag 101: How "Legally" Hide Words On Your Pages For Search Engines
If there’s anything I particularly hate when it comes to SEO, it’s the meta
keywords tag. I so wish it had never been invented. It’s practically useless,
yet people still obsess over it. In this article, I’ll explain more about why
you shouldn’t worry about it except perhaps for misspellings,… - Don’t Abuse
Users’ Search Experience With 301 Redirects
Linkbait, link juice, PageRank, paid links—all of these terms are commonly
associated with one of the fundamental building blocks of successful search
engine optimization (SEO): link development. One of the problems with link
development gurus is their obsession with 301 redirects. Heck, I have even
heard search engine software… - Microsoft’s
Adult & Pharma Referrals Are Search Quality Tests
I have been tracking a WebmasterWorld thread that has reports of weird
Microsoft Live Search referral strings that come from Microsoft-owned IP
blocks but show irrelevant keywords in the adult and pharmaceutical space.
Today I reported that these findings are indeed valid and are official
Microsoft tests. A Microsoft representative… - Mapspam Now
Appearing On Yahoo Local
If spam isn’t an indication of the arrival of an advertising medium (e.g.
email spam, search spam) I don’t know what is. Mike Blumenthal, who identified
instances of Google mapspam has now investigated non-local businesses trying
to fool the local algorithms on Yahoo into thinking they are local. Blumenthal
cites… - Google Adds
Distance Measurement to My Maps
The Google Lat Long Blog reports that users drawing trail or hiking maps with
its My Maps line tool will now get automatic distance measurements between
points when they create personalized maps. This is a small but useful
enhancement, one of many recent incremental improvements that Google has added
to… - Microsoft
Bundling Software, Apps In New "Windows Live Services"
Microsoft has rolled out something similar to the Google Pack software bundle
called "Windows Live Services." Google Operating System has a lengthy
(favorable) overview. The package includes mail and instant messaging, search
toolbar, online storage, photosharing and blogging software, all from
Microsoft. It operates as something of an extension of… - The Power Of
Branding For Small Business, Part One
More and more I’m discovering the necessity of helping our customers brand
themselves in the search sphere. In the past, we often felt that some clients
just didn’t need to be branded in the search results. Maybe because they were
smaller clients or didn’t have a nationally recognized name…. - Google Reader
Adds Search & Other Features
The Google Reader Blog announced several new features for Google Reader. The
big feature is search. You can now search your subscriptions, including
subscriptions to shared items. Google Reader also enhanced the unread count
numbers to show up to 1,000, as opposed to up to 100 unread subscriptions.
Plus, you… - Google Book
Search Adds My Library, Popular Passages, Embedded Quotes & More
Google announced several new features for Google Book Search. They include: A
new "My library" section that allows you to add books and annotations to your
personal "library." Of course, Google allows you to search your library as
well You can share your library by adding labels, writing reviews, rating… - Google Fight:
Nokia & Apple Ads Trade Blows Over iPhone Price Cut
Bought that iPhone and now upset over the $200 price drop after it’s been out
only 60 days? Nokia’s guessing plenty are and reaching out to them on Google
via search ads. But Apple’s not sitting back in the face of the Nokia ad
campaign. Apple has put out…
Search News From Around The Web:
Applications & Portal Features
-
Google Spreadsheets Lets You Import Online Data, Google Operating System - Lazy
Wednesday…, Google Docs & Spreadsheets Blog
Gmail eats your Bacn, Official Gmail Blog- Google
Gadgets Editor, Google Blogoscoped
Zoho Business Announced – Web Office Suite To Compete With Google Apps,
Read/Write Web
Business Issues
Link Building
- The
Power of Link Building and Public Relations, Search Engine Watch - The Paid
Links Debate: Shades of Gray, Search Engine Watch
Local, Maps & Mobile
- Superpages
Gets Local Mobile App, Search Engine Watch Blog -
Google Earth 4.2 Release Notes Available, Google Earth Blog -
Google Earth Free/Plus License Change: Allowed in Businesses, Google Earth
Blog -
Google LatLong: Where do you want to fly today?, Google LatLong -
Flight Simulator HUD Display Guide, and an Advanced Tip, Google Earth Blog
Paid Search & Contextual
-
AdWords Downtime – Saturday, September 8th, 10am – 2pm PST, AdWords API
Blog -
Why You May Not Be Able to Use Google Adwords Campaign Optimizer, PPC Hero -
Yahoo Taiwan Upgrades to Search Marketing Panama, Search Engine Journal -
A
Bigger, Bolder, "Bluer" Network, Yahoo Publisher Network Blog
Searching
- New
Questions make a Comeback, Askville Blog -
Envisioning the Next Chapter for Electronic Books, New York Times
Eye Candy Google = Groovle, TechCrunch-
Where are Search Engines Most Likely To Innovate?, SEOmoz -
Consumer: What’s New in Open Source Search?, Linux Insider -
Google Custom Search: Setting The Bar For Vertical Search Engines,
Read/Write Web
SEM Industry
-
Keynoting a Search Engine Marketing Conference for My Honeymoon, SEO Book - SMS
Crossword Puzzle, The SEO Scoop -
SES Interviews: Kim Krause Berg and Bill Slawski on Supplemental Index and
Usability, Search Marketing Standard
SEO & SEM
-
How to Know the Difference Between an Automated Penalty & a Hand Edit, SEO
Book -
Seth Godins Latest Idea: One Click Auto Scraping?, Snowboard John
User Generated Content for SEO, Online Marketing Blog- Usability
and SEO. Which comes First?, Search Engine Watch Blog -
EarthLink Traffic Builder – A Good Deal or Not?, Bill Hartzer - Forward
Link SEO Tool – Improved and Free Today, Jim Boykin
Increase The Visibility of Your Small Business Web Site on a Shoestring Budget,
Search Engine Guide
Social Media
- Twitter
for News, Twitter Blog - Update on New
Comments System, YouTube -
FEC Determines That Blogs Count As Media, TechCrunch -
Why Digg is better than Google, SEOptimise -
Social Media Marketing Strategy, DoshDosh -
Twitter’s Open Platform Advantage, Read/Write Web - How to Get
Your Company Listed on Wikipedia, Part I, MarketingSherpa
Video, Music & Image Search
-
Download This: YouTube Phenom Has a Big Secret, Wall Street Journal
YouTube Agrees UK Music Royalty Deal, The Associated Press
Other Items
- 10
Future Web Trends, Read/Write Web - When Will
Google Celebrate Their 9th Birthday This Year?, Search Engine Roundtable
Hot Items From Sphinn, Our Social News
Sharing Site:
- User Generated Content for SEO
- ValueClick Ad Network Serving Bogus
and Incentivized Leads - Beginner’s Guide To Setting Up A
First Blog Site - Meta Keywords Tag Tutorial &
Update: Yahoo & Ask Support It - Storm Worm Trojan Hits Blogger
- Training Link Developers to Become
Marketing Gurus – Justilien Gaspard - Warning: Use These 5 Surefire
Headline Formulas at Your Own Risk - A little "Allowed" HTML in
comments? - Facebook Opening Profiles to Search
Engine Indexing - 10 Reasons Why You Should be
Interested in Youtube - Social Media Marketing Strategy:
Re-Submitting Linkbaits for Viral Success - Muhammad Saleem Interview – Social
Media Expert - Are You Quizzing Your Potential SEO
Clients?
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