Good morning, are you ready to let go?

Advertisers, prepare your final farewell to accelerated delivery. The standard delivery march continues. Starting in April, new Display, Video, App and Hotel campaigns will only have the standard ad delivery option, Google said yesterday. Existing campaigns will be switched over automatically in May. As it did when it shut off accelerated delivery for Search and Shopping campaigns last fall, Google noted that this is an “improved” standard delivery that uses machine learning to determine when to serve your ads based on your goals and the query’s contextual signals.

Meanwhile, Google’s featured snippets shakeup continues. The company will keep showing both the featured snippet in the right rail of desktop search and that URL’s listing in the main organic results — for the time being. The eventual plan is to do away with the right rail featured snippets and move them into main results. At that point, Google will resume removing the additional organic listing and only include the URL in the featured snippet. So, enjoy the extra exposure while it lasts. 

If you were an early SMX attendee, you may remember seeing the incredible Lisa Barone furiously typing away in the front row, somehow eloquently live-blogging session after session. It was a sight to behold. Lisa is now Chief Marketing Officer at Overit, helping guide digital strategies for the agency’s clients. She and Barry Schwartz had a lot of laughs talking about the early days of SEO and discussed Lisa’s impressive career trajectory in his latest video interview, which you can watch in full here.

Keep reading for thoughts on Amazon from P&G marketing exec Benjamin Spiegel, who will be joining me on stage, along with Dana Tan of Under Armour, at SMX West next month for a wide-ranging discussion on the future of digital commerce marketing. I can’t wait. 

Ginny Marvin,

Pro Tip

Who’s winning on Amazon right now?

“As a merchant on Amazon, you can have different roles,” explains Anders Hjorth of Innovell. “One is as a vendor working with Amazon in a retail partnership. Or, as a third-party seller on the marketplace. There is also a hybrid model to be a seller but benefit from Amazon’s fulfillment solution.”

When Anders asked some digital commerce experts if brand-holding companies were actually prepared for this new world, SMX West speaker Benjamin Spiegel of Procter & Gamble shared his thoughts:

“Amazon, brick-and-clicks and last-milers have emerged as the leaders in today’s digital commerce environment. This has drastically disrupted the rules of retail and opened up the field for a whole new set of competitors. No longer do you own the shelf based on your scale. Instead, you win based on their unique algorithms. Buzzwords like Glance Views, Search Rankings and Buy-Box Percentage are the new metrics that decide who wins on the digital shelf.”

Learn more »


What's "Brand Humanity" and why you should care

More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic. Join this webinar with Braze and Forrester where they discuss how technology can help businesses forge more human connections between consumers and the brands they love.

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Search Shorts

Google Ads UK political content policy change.

Google Ads UK political content. Google Ads ads will be implementing a policy change on January 31, 2020. The change will update the Political content policy for the United Kingdom.  Here’s the list of changes

Mixed languages in URLs. Google’s John Mueller said mixed languages in your URLs is fine for SEO, but can potentially confuse users.

Unused links. Just because links aren’t used doesn’t mean you have to disavow them. Lots of links on the web aren’t used, that’s normal, John Mueller said on Twitter.


Free search marketing training in San Jose

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Pick up a FREE Expo+ pass and attend Search Marketing Expo February 19-20 in San Jose for $0.

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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Did Forbes Get Slammed By Google In Organic Search? – Search Engine Roundtable

Five retail SEO tips for converting traffic into customers – Vertical Leap

Google Ads Call Tracking – What, How and Why? – Hallam

Google My Business Suspensions Are Spiking – Search Engine Roundtable

Google Translate Transcribe mode is Recorder w/ translation – 9to5Google

Google Wants to Pour Money Into San Jose. The City Has a Few Demands – Wall Street Journal

Learn How to Create PPC Campaigns for Addiction Treatment Facilities – WordStream

Pop-ups, Overlays, Modals & Interstitials Best Practices – Seer Interactive